'Underground Images': SVA's Iconic Subway Posters Now on View in Vienna
March 16, 2018
Continuing its travels, to France, Moscow, Madrid, Romania, Slovenia and most recently, the Netherlands, SVA's iconic Underground Images keep touring all over the globe. The latest stop for "Underground Images: School of Visual Arts Subway Posters, 1947 to the Present" is in Vienna, Austria, for a presentation in association with designforum Wien.
This special guest exhibition in Vienna brings together more than 40 of the myriad posters created at SVA for display in the vast New York City subway system, offering a glimpse of the history of the College and the collective talent of its acclaimed design and illustration faculty. Curated by SVA Executive Vice President Anthony P. Rhodes, who has served as creative director for the posters since 2007, the exhibition will be on view at designforum Wien now through April 22.
Beginning in the mid-1950s, SVA was in the vanguard of academic institutions in the U.S. to recognize the need for alternative marketing strategies to attract new students. SVA took to the platforms of New York City’s subway with advertising posters that were both thought-provoking and eye-catching, featuring the work of legendary artists like Ivan Chermayeff, Milton Glaser and George Tscherny. All practicing professionals on the faculty at SVA, they used the poster commission to explore what it means to be an artist and hone their own artistic voice. Like the College itself, the SVA subway posters have become in some way inseparable from the city as incitements to creativity and risk taking.
This exhibition presents highlights from a wide array of posters produced by the School of Visual Arts. Among the current and former faculty members who have designed the full 62 poster series are Gail Anderson, Marshall Arisman, Gene Case, Ivan Chermayeff, Paul Davis, Sal DeVito, Stephen Doyle, Louise Fili, Audrey Flack, Nathan Fox, Bob Gill, Robert Giusti, Milton Glaser (“I Heart NY”), Phil Hays, Steven Heller, Mirko Ilić, Viktor Koen, Stephen Kroninger, Marvin Mattelson, James McMullan, Jerry Moriarty, Tony Palladino, Edel Rodriguez, Stefan Sagmeister, David Sandlin, Paula Scher, Eve Sonneman, George Tscherny, James Victore and Robert Weaver.
“Underground Images” is organized by SVA faculty member Mirko Ilić, and Francis DiTommaso, director, SVA Galleries. For more information about "Underground Images," click here.