Before and After SVA: Liron Ashkenazi on Working with Clients Like Beyoncé and More
July 11, 2017
As a part of our series exploring what recent graduates are up to, we caught up with Liron Ashkenazi (BFA 2016 Design), who talked the valuable lessons her teachers taught her in college, having “endless job opportunities” after graduating from SVA, working with clients like Beyoncé and more.
What have you been up to since graduation?
After working as a freelancer for a few months, I had plans to open my own little creative technology studio with my programmer husband, but things changed when we were both hired together at a post-production studio. It’s been a hell of a roller coaster ride since graduation—endless job opportunities, really, which made it hard to choose. But honestly, I’m super excited to be the head of a brand new design+technology studio in NYC and working with clients like Beyoncé, MTV, Pepsi and other huge names.
Were you able to network through your SVA connections to help you get work?
I had such a strong portfolio after graduation, and endless amounts of connections through my former teachers, that I didn’t need to do much to get a good job. It was fun having it so easy after working so hard during those four years—and it was so worth it!
Was there a piece of advice a teacher gave you about the working world that was particularly helpful?
My teachers constantly gave me advice; some of them still do to this day. They taught me to develop my own voice, to push my ideas to the limit and to be a confident businesswoman. These are the things that helped me the most in finding my place in the industry.
What has surprised you about the student-to-working professional transition, or what has been a challenge?
Mainly dealing with finances. But outside of that, working is much easier than being a good design student.
What advice would you give to incoming students to get the best out of their SVA years?
Work your butt off from day/year one! Impress your teachers to the point that they won’t hesitate to help you in any way you ask. And be kind and helpful to your fellow peers—they will probably be your co-workers. And have FUN!
To read more Before and After SVA interviews, click here.