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New York City is the advertising capital of the world, so it should come as no surprise that the advertising program at the School of Visual Arts attracts the finest students and draws faculty from the best of the city’s advertising industry.
Advertising at SVA is a soup-to-nuts proposition: We ground you in the basics—typography, digital production, 3D design, motion graphics, graphic design and a conceptual approach toward problem solving. We broaden your visual literacy and sharpen your voice.
Just as important, you benefit from our strong ties to the professional world. Many of SVA’s advertising classes are held right at the agencies of the faculty members, where students can mingle with executives, media planners, and copywriters. Students are offered internships during their junior and senior years, providing further opportunity to connect in the industry, and senior advertising students gain automatic membership in two professional organizations, the Art Directors Club and The One Club.
When the time for the big job search arrives, the department helps students get the exposure they need to land prime positions. The Senior Library is an annual school-published compendium of the best student work of the year; the award-winning manual, which typically runs about 500 pages and is distributed throughout the visual communications industry, has become the benchmark for publications of its kind. Our graduates have gone on to work at prestigious firms such as Weiden & Kennedy, DDB, DeVito Verdi, Ogilvy & Mather, Goodby, Silverstein & Partners, Crispin Porter & Bogusky, and others.
As anyone at those firms could tell you, advertising today is a vital, thriving industry, and it’s a different animal than in decades past. The SVA curriculum has been groundbreaking in recognizing the potential of advertising to advance a social agenda and to move beyond its traditional platforms. SVA was the first school to offer a guerilla advertising course, and was also the first school to teach the concept of ads with no headlines, broadening the global reach of advertising. We offer a course called “Advertising for Social Change,” as well as green-friendly courses geared specifically towards marketing sustainable products.
The department’s prestige is suggested by the fact that advertising students from the School of Visual Arts dominate the Graphis New Talent Annual year after year.
That’s what we have to offer. What do we ask that you bring to the table? Your talent, your creativity and your daring.