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Logo Boot Camp Coming Up!

Ready to design a great logo?

Got a logo idea? SVA Continuing Education is pleased to offer Logo Boot Camp with Anita Zeppetelli, happening May 13-17, 2019. In this workshop, designers immerse themselves in logo concepts, craft, and completion.

"From wordmarks to symbols, this workshop will help you acquire the right skills, understanding and techniques so that you’ll be better equipped to approach your next project with confidence and clarity. You'll gain a renewed sense of passion for the art of creating a logo, and for the logo design process itself,” says Anita Zeppetelli.

Read: Branding NYC Neighborhoods with Anita Zeppetelli

Student Amelia Sander pins up her black and white logo design for the Tribeca neighborhood.
SVACE Student Amelia Sander pins up her logo design for the Tribeca neighborhood.
<p "="">Here is a geometric, text based design by an SVACE student.
Design by Alexa Schles, SVACE student
<p "="">Here is a design for Poké, featuring a fish-motif illustration.

Design by Peeraya Taechajinda, SVACE student

<p "="">Here are paste-ups of design ideas including logos, letter forms, and promo materials.
Design by Liam O’Donnell, SVACE student
<p "="">Here is a design featuring serif typography.
Design by Thomas Bloch, SVACE student
<p "="">Here is a design for Museum Mile, featuring bold black-and-white typography.
Design by Jeremy Sie, SVACE student

Is this workshop best for beginners? Advanced designers?

It’s for both, says Zeppetelli. "For the beginner designer, it’s ideal for learning about the logo process, such as how to kick-off your sketches and evolve them into concepts. For the experienced designer, looking to expand their logo skills, this is a great opportunity to explore concepts and techniques in a more focused way, allowing one to experiment and have fun while doing it."

From the course description:

Learn what it takes to create a great logo. An organization's logo is a vital part of its brand. Designing one can be a challenging experience. This workshop will help you acquire the right skills, understanding and techniques so that you'll be better equipped to approach your next project with confidence and clarity. In this course we will examine various logo categories-from wordmarks to symbols. Everything from abstract letterforms to figurative logos will be explored and developed. You will focus on conceptualizing, creating, exploring, refining and finalizing logos. Several short projects and exercises will be given to expand and hone your logo design skills. This course will take place in a computer lab. PREREQUISITE: Prior design experience and knowledge of Adobe CS, especially Adobe Illustrator is recommended.

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School of Visual Arts | 209 East 23 Street, NY, NY 10010-3994 | Tel: 212.592.2000 | Fax: 212.725.3587