Typography as Language: THEORY and Practice
Dates: June 27-July 22, 2016
4 undergraduate studio credits
As a critical component of the creative process, typography both mirrors and shapes our visual culture, forming a place where design, technology, culture, emotion and commerce intersect. Designers, across all media, rely upon the powerful language of typography in pursuit of eloquence in their work. This four-week summer intensive in type design provides theoretical background and practical experience for designers at all career levels seeking to create compelling narratives through typography, with a wideranging focus on type’s contribution to contemporary storytelling.
Typography as Language will hone the typographic skills of designers working in both print and digital environments, with special consideration given to typography’s role as a narrative tool within graphic design and other disciplines, including fine art, film and photography. Lettering and typeface design will be explored within their larger social and cultural context as well as in terms of typographic theory and usage, aesthetics and technology. A focus on creating expressive and individualized type will draw from history, the vernacular and each student’s individual lens on the subject.
Over the course of the program, students will design a typeface (either from scratch or by adapting a historical face) and demonstrate its use in a project of his or her choosing in any media—on screen or on paper—including film titles, environmental signage, posters, websites, tablet or smartphone apps, books, periodicals, logos and product design. Students will have access to the extensive Visual Arts Library resources and Design Archives.
The program is built around interrelated one-week modules of four classes per week, covering technical, theoretical, historical and practical studies. Guest lectures and field trips to a design firm and a letterpress facility will complement class projects and allow students to directly interact with some of the best type designers in New York City and get acquainted with world famous design studios.
Faculty have included: Yomar Augusto, Tobias Frere-Jones, Jessica Hische, James Montalbano and Daniel Rhatigan. Guest lecturers have included Gail Anderson, Matthew Carter, Daniel Pelavin, Jeff Rogers, Christian Schwartz and Ben Schott. Program Coordinator: Angela Riechers.
PREREQUISITES: Participants must be established creative professionals, or undergraduates who have completed their junior year of study, with demonstrated fluency in typography. Participants must supply their own laptops (Macintosh) and FontLab software.
The Typography as Language summer intensive program provided a great opportunity to learn about type design theory and get expert, practical instruction from all-stars in the graphic design/typography world.
What I learned in Typography as Language about understanding the construction of individual characters and their historical context allows me to make more intelligent and informed decisions when designing.
Typography As Language was unforgettable. It has been one of the greatest, most inspiring adventures I’ve ever embarked on. I took a risk of leaving everything behind for a month, to do something I’ve never done, see things I didn’t know existed, in a country I’ve never been to before, and the greatest city that I now call home. Wonderful peers, tutors and guest lecturers. Challenging, career-changing work.
For further information or questions regarding SVA's Summer Residencies e-mail [email protected] or call 212.592.2188.