SVA TypeLab: Type and the City
Dates: July 2-13, 2018
2 undergraduate studio credits
Type is expressive, emotive and impressionistic. The ability to shape a well-crafted story using informed and intelligent typography is valuable across every design discipline.
Participants in this two-week intensive will develop their own style of lettering through a combination of handwork and digital font editing as they expand and challenge their knowledge of the language of typography. They will spend time in the field, documenting and reinterpreting the rich world of New York City’s vernacular type through sketching, journaling and photography, followed by historical research to clarify specific character shapes. Back at the studio, residents will create refined digital letterforms through a process of rapid font prototyping and experimentation. Finally, participants will determine criteria for choosing existing typefaces that pair well with their own work and apply those insights toward graphic design assignments.
The program is geared toward experienced designers of all disciplines, type teachers, recent design school grads, and anyone curious to learn more about type’s role in creating compelling narratives. Along with a vigorous daily schedule of instruction, lectures, guest critiques and studio time, plus workshops and field trips, participants will have access to the extensive Visual Arts Library and Design Archives.
This residency may be taken alone, or in conjunction with SVA TypeLab: Expand Your Type Universe.
SVA TYPELAB: EXPAND YOUR TYPE UNIVERSE
Dates: July 16-27, 2018
2 undergraduate studio credits
This residency offers a focused opportunity to design typefaces, experiment with innovative formats and gain practical experience in the art and science of typography. Participants will bring in a design brief for a typeface and use font editing software to develop and refine an original character set. They will find creative ways to express the finished result through traditional methods or by using digital fabrication tools, such as 3D printers, CNC routers and embroidery machines. Finally, they will use their typefaces in graphic design assignments meant to challenge established typographic conventions.
The program is geared toward experienced designers of all disciplines, type teachers, recent design school grads and typophiles wanting to learn more about current typographic practice and formats. Along with a vigorous daily schedule of instruction, lectures, guest critiques, and studio time, plus workshops and field trips, participants will have access to the extensive Visual Arts Library and Design Archives.
In addition to personal work, the development and execution of a collaborative team project will be completed. By the end of this intensive, designers will have the beginnings of their own digital typeface along with several completed portfolio pieces that demonstrate creative investigations into the important design discipline of typography.
This residency may be taken alone, or in conjunction with SVA TypeLab: Type and the City.
Previous TypeLab faculty have included Dan Rhatigan, Tobias Frere-Jones, Jessica Hische, James Montalbano and Yomar Augusto. Guest lecturers and critics have included Gail Anderson, Matthew Carter, Claudia de Almeida, Louise Fili, Steven Heller, Jeff Rogers, Christian Schwartz, Ben Schott, Nina Stoessinger, Elizabeth Carey Stanton and Nick Sherman. Program coordinator: Angela Riechers.
Prerequisites: A familiarity with the Adobe Creative Suite and a working knowledge of font-editing software (RoboFont or Glyphs).
For more information about SVA TypeLab, visit http://typography.sva.edu/
[SVA TypeLab] provided a great opportunity to learn about type design theory and get expert, practical instruction from all-stars in the graphic design/typography world.
What I learned in [SVA TypeLab] about understanding the construction of individual characters and their historical context allows me to make more intelligent and informed decisions when designing.
[SVA TypeLab] was unforgettable. It has been one of the greatest, most inspiring adventures I’ve ever embarked on. I took a risk of leaving everything behind for a month, to do something I’ve never done, see things I didn’t know existed, in a country I’ve never been to before, and the greatest city that I now call home. Wonderful peers, tutors and guest lecturers. Challenging, career-changing work.
For further information or questions regarding SVA's Summer Residencies e-mail [email protected] or call 212.592.2188.
March 22nd, 11:53am
March 22nd, 6:06am
March 21st, 3:15pm