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The Residency Program gave me the knowledge and credentials to start my own social enterprise.

Country of origin: Brazil

In which Residency Program(s) did you participate?
Impact! Design for Social Change, 2012

What led you to participate in the Summer Residency Program?
What led me to participate in the Impact! Program was the perspective of developing my own social impact project within 6 weeks. My business partner Fernanda and I came up with the idea of using the World Cup 2014 as a call-to-action for Brazilian youth to change the country for better, but it wasn't clear how we would do that. All the deliverables of Imagina na Copa were developed during Impact! When we got back to Brazil, we felt it was time for us to quit our jobs and embrace the challenge of bringing it to life.

What was the best part of your experience at SVA?
The opportunity to work with brillant people from all over the world - Mexico, Indonesia, Philippines, US, China, Lebanon. The instructors helped us shape our Big Idea projects, giving us straightforward feedback. 

How did the Residency Program contribute to your development as a professional artist, designer, etc?
The Residency Program gave me the knowledge and credentials to start my own social enterprise.

What's going on in your studio now?
We launched Imagina na Copa officially as an online platform. Since then we have been travelling to the 12 host cities of the World Cup 2014 in Brazil and documenting stories of young people that are already leading social impact initiatives and driving change within their communities. We have been featuring a story a week in the format of a short documentary film. These stories serve as inspiration and show that it's possible to make a difference with the resources that we have. Until the World Cup, we'll have featured 75 stories of 75 different projects in different causes. Just recently our brand channel on YouTube reached 170,000 views.

We’ve seen that some people struggle to decide what they could do to have social impact and how they can get it done. To help them move from this stage, we have been promoting workshops in each host city to assist them on developing their ideas and get them started. We expect to create a culture of social entrepreneurship in Brazil by helping the existing initiatives be sustainable and grow stronger by expanding their network of support and inspiring more young people to come up with their own social impact initiatives.

Is there anything else you'd like to share about your experiences in the program or after?
I hope anyone who wishes to drive social change within their community will be able to participate in the program and benefit from being around great instructors in such a vibrant environment.

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