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The 'Genius' LEGO Handbag Designed by SVA Students

From Joe.co.uk: “It's remarkable really—given the enduring popularity of the world's most popular toy brick—that it's taken this long for some pop culture visionary to design a bag that makes whoever's holding it look like they're a LEGO person, but better late than never, right?

The bag in question is the handiwork of students Junho Lee and Hyun Chul Choi from the New York School of Visual Arts, and mostly just resembles a bog-standard LEGO-branded carrier bag.

What elevates this bag above the rest, though, is the famous yellow LEGO hands painted onto the sides. You need long sleeves to nail the illusion, but when the bag's picked up it (kind of) looks as though it's being carried by a LEGO figure; a giant LEGO figure getting a lot of strange looks from passers by…” (For the full story and more photos, click here)

Related post: SVA Students Top Advertising and Design Awards

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