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SVA's Paula Scher Discusses Pentagram's Design Process

From Fast Company: “’Theoretically, you should be able to recognize something without even seeing the logo,’ says Pentagram partner Paula Scher.

Some people might call that insight branding 101. But when I visited Pentagram’s New York City studio for Co.Design‘s Studio Tours series, Scher equated her branding work with something more nuanced: teaching the public new, visual languages completely through design–one corporate or organization identity at a time…” (For the full story and a short video interview with Scher, click here)

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