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How SVA Alumnus Amaurys Grullon is ‘Rebranding the Bronx’

From T magazine: “A thorny pride in their home turf impelled Amaurys Grullon and his sister, Roselyn, to place their own stamp on the Bronx. ‘We noticed how beautiful our people are, how beautiful our culture is, how beautiful our history, right?’ said Mr. Grullon, 23, a graphic designer and videographer who operates his studio out of his home. ‘We felt that people weren’t really seeing the Bronx for what it was.’

A couple of years ago, Mr. Grullon and his sister, now a 22-year-old fashion student, set out to create Bronx Native, a clothing line that aims to instill a collective self-esteem in the beleaguered borough…” (continue reading)

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