This is a preview. Please close this window when you are done.

UndergraduateGraduateContinuing EducationSpecial ProgramsAboutAdmissionsAlumniStudents

"Communication Arts" Spotlights SVA Alumnus' Speculative Nike Campaign

A typographic experiment by Axel Lindmarker (BFA 2018 Design) turned into a speculative campaign for Nike, done for a course taught by Peter Ahlberg and featured recently in Communication Arts. To create the work, Lindemarker used a custom program that ensured each generated pattern, whether for a still or motion graphic, would be unique, while also a part of a larger whole.

Previously, Lindmarker was featured in a Wired article about his Lindlund ruler, created while he was still at SVA, in collaboration with fellow student Jens Marklund. The Lindlund offered four units of measurement: inches, centimeters, pixels and picas. Lindmarker currently works as a designer at Google Creative Lab.

Check out more images from Lindmarker's generative-type project on his site, or at Communication Arts.

Related: Wired on a 'Clever' Ruler Designed by SVA Students

School of Visual Arts | 209 East 23 Street, NY, NY 10010-3994 | Tel: 212.592.2000 | Fax: 212.725.3587