The required coursework for this degree program will be organized into five progressive segments: Culture, Behavior, Business, Commerce and Creative. Each discipline will work both independently and cohesively with the others, but rigorous attention will be paid to each field to determine and define the modern practice of branding. Degree candidates must successfully complete 36 credits, including all required courses, with a cumulative grade point average of 3.0. A residency of one academic year is required.
The summer semester is dedicated to the thesis. The outcome of the Master of Professional Studies in Branding will be a comprehensive conference and exhibit that will allow students to show, display, articulate and defend the premise of their new brand and showcase their work to the design, business and branding communities. Ultimately, the thesis must be reviewed and approved by an appointed thesis committee and the department chair in order for the student to be eligible for degree conferral.
There will be a mandatory Guest Speaker Lecture Series bringing exposure, interaction and inspiration from esteemed practitioners in the branding and business community.
• Successful completion of 36 credits, including all required courses. Students are required to attend every scheduled class meeting, complete readings, participate actively in class discussions, and create an original body of work, culminating in the successful defense of the graduate thesis. Documentation of all thesis projects must be on file in the MPS Branding Department to be eligible for degree conferral.
• Three semesters (10 months) of residency (fall, spring and summer). Students must complete their degree within three semesters, unless given an official extension by the provost.
• Branding grades on a pass/fail system. Students are required to remain in good academic standing.