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MFACA Alumni Wins at Red Dot Design Award

Congratulations to Melody Ai-Hsuan Shih (MFA 2016 Computer Arts) for winning a Red Dot Design Award: Communication Design! Melody was a junior award winner in the Film & Animation/Film Art category with her thesis project Cacophony.

The Red Dot Design Award is a product design and communication design prize awarded by the Design Zentrum Nordrhein Westfalen, one of the oldest and most highly reputed design institutions worldwide. On October 27, 2017 the Red Dot held its gala and announced its winners. Melody had the opportunity to participate in this notable event and shared her experience:

On October 27, the international creative scene convened in Berlin, Germany, celebrated the laureates of the Red Dot Award: Communication Design 2017. I was invited to the ceremony and to receive the Red Dot award certificate also celebrate the moment with great honor and privilege with other award-winners.

In this event I met and talked with many upcoming designers as well as company representatives from all over the world. We networked, exchanged views and celebrated our achievement. Eat, Sleep + Design , a studio from Berlin were the winners of packaging design 2017, and Thjnk won the Agency of the Year 2017.

It was an honor to participate in Red Dot events with many great talents. I've been inspired a lot by their work and really felt the energy and passion of them. That also reminds me to keep going and being creative to push the boundary of my work.

a croed in front of a speaker with "red dot films selection 2017" on a board
Photo Credit: Red Dot
large group of people in a concert hall
Photo Credit: Red Dot
People around a kiosk that says design on stage
A young woman in a long, dark coat looks forward.
TV screen showing "Cacophony"
In a crowded room, people are engaged in conversation while drinking and eating a variety of food. Some are in large groups, others are just a pair.
the back view of a dj with a hat performing
Photo Credit: Red Dot

Watch Melody's piece Cacophony below!

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