.
UndergraduateGraduateContinuing EducationSpecial ProgramsAbout SVAStudent LifeAttend SVAAfter SVA

From Good:

\r\n
Our class \"Designing a Phenomenon,\" taught by Brian Collins and me, is an intensive fourth-year honors class at the School of Visual Arts in New York City. It is solely focused on a designers' ability to influence and change behavior. 
\r\n
 
\r\n
Inspired by the GOOD community's Take Back Tuesday challenge, we asked our students to create a new phenomenon around the act of voting. The election of the president should be cause for a celebration around the most important act every American can do: get out and vote. Every four years we debate the reasons for the deep interest in the election on one hand, but the apathy people exhibit around voting on the other.
\r\n
 
\r\n

To that end, we charged the class to rethink the rituals around voting and shift the act into a national holiday on par with other national celebrations, be it Memorial Day, Thanksgiving, or the Fourth of July... (continue reading)

More on Good

School of Visual Arts | 209 East 23 Street, NY, NY 10010-3994 | Tel: 212.592.2000 | Fax: 212.725.3587