From Fast Company:
Worldstudio is a New York City strategy and communications firm that builds bridges between clients and communities to enable positive social change. Mark Randall helped Worldstudio launch Design Ignites Change in collaboration with the Adobe Foundation to support architects and designers who want to make a difference in their communities. He is also the cofounder and chair of Impact! Design for Social Change, an annual six-week summer intensive at the School of Visual Arts in New York.
How do you use design to turn your clients goals into social impact?
The way I approach design is to start by looking for like-minded individuals to work with. The client base for our studio is nonprofit and civic organizations--who by their very nature are working towards positive social change. So, it is not so much about turning their goals into social impact, but working with them to enhance and strengthen their goals. Because of our socially minded work, our for-profit clients come to us because of our focus in this area, there is some aspect of the project at hand that has a social component, be it a CSR initiative or even a startup social enterprise... (continue reading)
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