Music video directors should really be treated more like the rock stars they work with. That is, they deserve more attention than they currently get for turning visions into reality for all of our favorite songs. To shine a light on these somewhat neglected souls for a moment and get the inside story on what happens behind the scenes as videos get made we called on artist and director Sophia Peer who graciously agreed to give us some back story on three videos that she shot and we love.
Sophia spent her undergrad at SUNY-Purchase and studied Photo, Video and related Media for her MFA at School of Visual Arts in NYC. She has since parlayed her diverse portfolio of performance, video and installation art into a career directing music videos and working for the likes of MTV and Pitchfork all while continuing to pursue the art projects that you can see documented on her website. From shooting the new video for Interpol’s Paul Banks to dancing in the Kate Bush Dance Troupe (you have to see it to believe it) she definitely does not let things get too ordinary.
Below Sophia gives us the background story on videos she directed for Yeasayer, Woods and Ponytail. Recruiting cast members on Craigslist. Involuntarily huffing gasoline fumes. Run-ins with the fuzz and mercury poisoning. It’s all in there... (continue reading)
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