From The New Yorker:

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Back before Brooklyn was “Brooklyn”—an international symbol of artisanal, small-batch artisanalness—Steve Hindy was a foreign correspondent and home brewer who had an idea to create a beer that tasted like the beers of nineteenth-century New York City. Since he was a newspaperman, he wanted to call his new venture the Brooklyn Eagle Brewery. It was the designer Milton Glaser who convinced Hindy to drop the eagle. “Brooklyn was this wide open space,” Glaser recalled. “No one had claimed it yet.”

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Glaser was speaking in his studio on Thirty-second Street, a floor-through decorated with art books, a giant pencil, and the end results of recent projects, but without an I ♥ NY poster, Bob Dylan silhouette, or New York magazine cover in sight. The occasion was the uncorking of a Silver Anniversary Lager to celebrate twenty-five years of the Brooklyn Brewery. Hindy, despite protesting that he “disliked anniversaries,” had persuaded four artists—Fred Tomaselli, Roxy Paine, Joe Amrhein, and Elizabeth Crawford—to design celebratory labels... (continue reading)

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