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Voices @ SVA: BFA Advertising Student Jaewoo Park

Over the last few weeks, SVA has highlighted students in our Voices series—asking them about their experiences and having them share a bit about themselves as they prepare for their third year at the College. Our last student in this series is Jaewoo Park, an Advertising undergraduate from South Korea.

"This year, I've been changing little by little, assignment by assignment. In my Basic Typography Design course, you have to be very artistic, and at the same time, be very conceptual, which I'm really into. Originally I had wanted to study physics, so I always wanted to combine that with what I'm doing now. Type is not only about making shapes. It's also about creating a structure and a system. The type has to be functional and legible, and there should be a concept. My teacher, Olga Mezhibovskaya, pushes us to have all these aspects.

Olga also gave me a gift, a special moment. She had me do a presentation to the class where I taught how to use a program to create custom typefaces. I'm not good at presenting, especially in English. It was an opportunity for me to practice how to convey my thoughts. It really helped me learn how to communicate better and present my ideas. I used to think that design was something you do by yourself, but this semester, I've learned that design is really about collaborating with people."

Check out some original art from Jaewoo Park below.

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