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‘Quartz’ on the 'Masterful' Food Packaging Designs of SVA’s Louise Fili

From Quartz: “Over the course of her 40-year career, award-winning designer Louise Fili has applied her elegant touch to book covers, store signage, subway posters, and even a series of bestselling postage stamps. But her favorite kind of assignment is design makeovers—especially for food packaging.

‘It gives me great satisfaction to clean up after someone else’s mess,’ jokes Fili, who gave Quartz a tour of an exhibition of her work at the School of Visual Arts in Manhattan (closing Dec. 10). The 65-year-old designer, who has worked on packaging for biscuits, jams, teas, wine, chocolate, and ice cream, says that improving the label, container, or logo for food has an impact that goes beyond aesthetics. ‘Quite simply—and this might sound strange—a good package design can make food taste better,’ she says…” (For the full story and more images, click here)

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