MA Design Research, Writing and Criticism presents a discussion between Steve Heller and Greg D’Onofrio on their latest book, The Moderns, with special guest moderator Anne Quito (MFA 2014 Design Criticism), design writer for Quartz. RSVP here.

The Moderns: Midcentury American Graphic Design (Abrams Books, 2017) is the first comprehensive survey to examine the impact and widespread practice of the post-Bauhaus-influenced design style and method through the work of some of its most avid adherents and rebels. The book focuses on 63 principals and disciples who continued the Modern legacy in the design capitals of New York, Chicago and Los Angeles from around 1937 with the founding of the New Bauhaus to 1970, the height of the International Typographic Style. Like modernism itself, the designers included had varying methods yet were bound by governing principles of function, clarity and simplicity. Some of these designers are well-known, others are celebrated in this volume for the first time and together they comprised a movement that changed our design world.

Steven Heller is co-chair of SVA MFA Design / Designer as Author + Entrepreneur. The author, co-author or editor of over 180 books on design, illustration and related themes, he writes The Daily Heller for Print magazine and is on the faculty of MA Design Research, Writing and Criticism.

Greg D'Onofrio is a designer, educator and co-founder of Kind Company and Display, Graphic Design Collection. Greg has curated, lectured and authored essays on twentieth-century American, Italian and Swiss modern graphic design history. He teaches the history of graphic design at the School of Visual Arts and Cooper Union in New York City.

Talk

Steve Heller and Greg D'Onofrio, "The Moderns"

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