Tuesday, July 11, 2017
11:00am – 5:00pm
SVA Theatre, 333 West 23rd Street, New York, NY
Free and open to the public
This year's MPS Branding thesis is focused on investigating societal constructs around government and public policy, innate belief systems, behavioral norms, human rights and culture. It is organized around repositioning and rebranding selected significant brands.
On Tuesday, July 11, the class of 2017 will present the repositioning of the American Dream through the lenses of capitalism, immigration, technology, commerce and the pursuit of happiness. The MPS Branding thesis should add meaningful discourse to a cultural and global conversation and consider the following: What (if anything) does the American Dream stand for now? What is the brand promise of the American Dream? Is the American Dream possible? Is any American Dream possible? Does the American Dream have any sustainable model?