Wednesday, March 14 - Saturday, April 7
School of Visual Arts (SVA) presents “FUNctional DESIGN,” an exhibition of work by students in the 3D Design program in the BFA Advertising and Graphic Design Department. Curated by 3D Design Chair Kevin O’Callaghan, the exhibition will be on view March 14 – April 7 at the SVA Gallery, 209 East 23 Street, New York City.The exhibition includes work by:
Won Jun Choi
Jeong Woo Kim
Soo Yeon Lee
Hye Soo Lim
Michael Francois Sarcault
Working with every conceivable material, 3D Design students at SVA are accustomed to realizing their biggest ideas and tackling real-world problems as they master crafts like casting, model making, woodworking and welding. Graduates have gone on to successful careers in industrial design, packaging and product design, exhibition design or related field. A concentration in the BFA Advertising and Graphic Design Department at SVA, 3D Design is chaired by Kevin O’Callaghan, whose credits include work in film, theater and television.
Advertising students at SVA work with industry leaders to learn critical thinking coupled with executional skills that are supported by typographic expertise, digital production skill and a mastery of design. As they advance through the curriculum, students move from working on single ads to developing entire campaigns that would include traditional and digital formats culminating in a portfolio that demonstrates their grasp of various creative roles, from art direction and copywriting to typography and T.V. commercials.Under the guidance of Art Directors Club Hall of Fame laureates and AIGA medalists, graphic design students focus on conceptual problem solving based on visual literacy, technology skills and aesthetic formalism. As they progress, students specialize in editorial, Web, branding, poster, interactive, motion graphics or 3D design, to prepare a portfolio that is engaging and marketable.