In the entertainment industry, a hit is a song that is released and peaks in its popularity and often quickly fades away. That hit resonates in many people's lives and experiences, becoming a powerful signifier with potential for creating narratives. As such, the hit has come to be one of the most important myths and mythmakers of our times. In this course we will use the hit as the starting point for video art projects. We will analyze different hits through the history of popular music, and study its representations and effects in the collective consciousness. Students will create critical responses to the hit that will take the form of their own original audiovisual pieces. As the course moves from concept to storyboard to shooting and editing, students will develop an understanding of cinematic tropes and techniques, and will translate these to contemporary audiovisual language. NOTE: Production and editing equipment is not provided. Students will use their own devices, such as smartphones and personal video cameras to capture footage, and computers for editing.
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