SVA is pleased to announce its first sound design program for graphic, motion and interactive designers. Now that design is integrated with motion, time and space, it is more essential than ever before for designers to know how to create or where to access all types of sound-from music to sound effects to iconic beats-to bring their designs to life with as much skill and creativity as typography and layout. New software puts unmatched tools in designers' hands to add audio production to their work without hiring or collaborating with musicians. The 21st century has ushered in an age of autonomy for artists and designers and this program will introduce students to the tools and skills necessary to excel in this changing creative landscape. Most of the sounds we hear-from the annoying beep of a phone to the luscious score of a hit movie-were designed by someone to help us navigate or feel something in ways that can be expressed better than through words or visual imagery. Yet this important aspect of creativity and design is rarely discussed, much less taught. This residency will explore the current practical elements of music and audio production, while at the same time provoking discussion on how the experience of graphic design might change over the next few years to include a more multimedia approach appropriate for devices such as the iPad, and the fact that traditional design layouts for books and magazines are rapidly evolving to this new approach.
The program will offer lectures by prominent practitioners in contemporary music and audio production, ranging from record producers, musicians, engineers and sound designers to cultural historians. These lectures are meant to stimulate the exploration of sound design at a critical junction between the role it played in 20th-century media and its unrealized potential in the 21st century. The program will also provide a practical approach to creating or integrating sound design into individual and group projects.
At the end of the program, students will have selected a medium they want to soundtrack and created a sound (music, sound effects, etc.) treatment based on influences derived from the streets of New York. They will present this with visual accompaniment at the SVA Theatre to a live audience.
Make a sound investment in the future of design and learn how to access and integrate sound into your design. Taught by expert producers, editors, engineers and user-interface designers, this program will help you make sound choices when mixing your media.
Faculty and guest lecturers will include John Carlin (co-founder, Funny Garbage, the Red Hot Organization), Beco Dranoff, Paul Heck, Andres Levin and Steven Heller.