This course will focus on three central goals: the solid understanding of the current illustration environment; the development and application of the illustrator's brand and identity tools in different mediums for communicating, showcasing and promoting work; the review of existing work and its transformation into a presentable and cohesive body of work. The business aspect of illustration, including pricing, agents, taxes and advertising will be examined, and promotional strategies based on budgetary considerations will be a key factor. Alternative industries for professional possibilities will also be explored. Students will work on assignments that reflect their strengths, interests and individuality and we will discuss how to attract clients through industry and demographics. Compiling prospective client lists will be another fundamental outcome of the class. Finally, we will explore individual technical, aesthetic and conceptual interests while looking at professional direction and specialization.
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