This course will prepare students for the design, production and marketing of greeting cards and gifts in the "social expression" industry. Drawing skills are required; however, emphasis will be on concepts and ideas. Products will include: greeting cards, wrapping paper, postcards, paper party goods and stationery. We will discuss concept development, contracts, pricing, copyright laws, mass-market sales, freelancing and public relations. Students will complete a mini-collection ready for marketing. Information for card and paper companies, printing demonstrations and an introduction to industry standards and materials will be included, as well as how to prepare finished artwork for printing production. Note: Please bring samples of your work to the first session.