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¿Hablas Diseño? Summer Program

Now, more than ever, designers, advertisers and other professionals in visual media need to understand the trends of an increasingly multicultural market. In a globalized economy where transnational corporations are more common and media and entertainment groups are spending more time and money to engage the international consumer, the creative professional must recognize the language and cultural subtleties that will make visual media successful either across a broad spectrum of individuals, or within a niche market. Multi-racial, multi-ethnic and multi-national, the Latino consumer is the archetype of a globalized world, making Latinos one of the most sought after audiences for marketers and advertisers, both in the United States and abroad.

The School of Visual Arts ¿Hablas Diseño? program offers a series of intensive summer courses that address the growing needs of this significant global market. The courses offered through this program are tailored to the unique cultural voice of Latinos, both nationally and internationally. This means learning how to create innovative and though-provoking designs, copy, ads and other media that take into account the nuances of the Spanish language and the specific demands of different communities.

Stay tuned for more details on the upcoming courses, our faculty and for the launch of our new site.

For questions, or to be placed on our mailing list, please contact:

Paloma Crousillat
Program Coordinator
Division of Continuing Education
T: 212.592.2057 
E: pcrousillat@sva.edu

View courses
Courses

Courses for the Summer 2014 semester will start in early June and run in 6 week intervals, back-to-back, for a total of 12 weeks.

Subjects will include advertising, branding, copywriting, design, marketing, illustration and cartooning, trend forecasting and Latino studies. 

Some courses will require fluency in the Spanish language in order to complete assignments.

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