In this course, we will create dynamic and professional advertisements geared toward Internet presentation. Students will enhance their skills in directing, digital cinematography and basic editing on the Apple Final Cut Pro platform. We will explore viral marketing campaigns and study how video is transformed through social media outlets, such as Facebook, YouTube, Vimeo, Twitter and LinkedIn. Throughout the semester, students will workshop their own projects and create cutting-edge commercials for themselves and/or their clients. Topics to be discussed include lighting and audio solutions, directing actors, camera choice, editing workflow, video sharing and social media outlets.
PREREQUISITE: SWC-1012, Macintosh Basics, and PHC-1042, Digital Photography I, or equivalents.
NOTE: Please bring a digital SLR camera that shoots 1080 HD video to the first session.