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Producing Commercials for Television in the 21st Century

Course Details
  • Course Number ADC-2164-A
  • Day(s) M
  • Dates Jun 03 - Aug 05
  • Hours 06:00PM - 09:30PM
  • Ceus 3.50
  • Cost 470.00
  • Additional Fees 0.00
  • Status Open
  • Location 380 2nd Ave

Description

Top advertising agencies continually create more superb television entertainment than the Hollywood studios turn out as programming. This course will give a detailed review of advertising video and film production. Topics will include: the steps followed by the assigned agency producer, budgeting, bidding, preparation of estimates, organizing the production, storyboard and audio breakdown, casting, costuming, set needs, shooting and editing, recording and mixing, and the completion of the video or film for on-air release. The working relationship between art director, writer and producer will be examined. We will view sample reels and guest lecturers will discuss the making of commercials. Field trips to state-of-the-art editing facilities will be included.

Instructor

Robert Naud

Director, producer, Bob Naud Productions. Formerly, ABC, CBS, NBC, McCann-Erickson, Young & Rubicam

Education:

MA, Columbia University; EdD, California Coast University; Royal Academy, London; Musée Comando, Paris

Television Credits Include:

Swiss Family Robinson, Turner Broadcasting; Helen Hayes on Helen Hayes; National Alcoholism Test; The Doctors; You Bet Your Life; technical advisor, Gossip Girl

Awards:

More than 300 broadcasting awards for com- mercials, including Kodak, Coca-Cola, Clairol, Frito-Lay, Tang, Travelers Insurance, Excedrin, Westinghouse, Exxon, Colgate-Palmolive, Lipton, Chrysler, Bristol-Myers Squibb

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Create and Sell Programming for Television and the Web

Course Details
  • Course Number CFC-1332-A
  • Day(s) TH
  • Dates Jun 13 - Aug 22
  • Hours 06:30PM - 08:30PM
  • Ceus 2.00
  • Cost 270.00
  • Additional Fees 0.00
  • Status Open
  • Location 380 2nd Ave

Description

This real-world course will give students a practical approach to the most effective ways of creating and selling original programming for television and the Web through multiple genres (reality, non-fiction, animation, docs, live action). From concept to sale, we will focus on how to assemble key elements (writers, talent, showrunner, production company) to ensure the most effective creative collaboration, produce powerful pitch tapes, gain network access, make the strongest network pitch and negotiate the most favorable deals. We will cover the key deal terms of all the essential development, talent, rights and network agreements. Step-by-step you will develop an original series pitch and create an action plan to achieve your ideal career. Executives from production companies and networks and other industry professionals will give firsthand insight into "the real deal" and creative feedback to your original pitch.
NOTE: Assignments will be completed outside of class hours.

Instructor

Jim Arnoff

Television/Web packaging agent, entertainment lawyer, certified life coach

Education:

BA, University of Pennsylvania; JD, with honors, George Washington University; CPC, Institute for Professional Excellence in Coaching

Programs packaged include:

What’s Good, Band of Ballers, MTV2; I Spy, HBO; Burly Sports, CBSSports.com; Rahzel’s Rap Minute, atom.com; Wake Up America, FOX; Verizon/Fios makeover specials; Back Spin, Bravo; short animated films, Sesame Street

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Line Producing: Budgeting Your Film

Course Details
  • Course Number CFC-2067-A
  • Day(s) TH
  • Dates Jun 13 - Aug 08
  • Hours 03:00PM - 06:00PM
  • Ceus 2.00
  • Cost 270.00
  • Additional Fees 0.00
  • Status Open
  • Location 209 East 23rd Street

Description

This course will address the process of professionally managing a film project from development to distribution. Using EP software, we will cover such topics as script breakdown, creating schedules and a realistic budget, as well as how to access information concerning the most up-to-date union rates, actor agreements and location fees. Student will complete a professional production book relating to short or feature film.
NOTE: Please bring a USB drive to the first session.

Instructor

Roni Wheeler

Producer

Professional experience includes:

Chair, Directors Guild of America Eastern assistant director/unit production manager Council East; supervising producer, Heritage Networks

Film credits include:

producer, VOTE FOR ME!, My Angel Is A Centerfold, Michelangelo: The Creation, The Legend;White Men Can’t Rap; The Whiskey Project; assistant director, Waiting To Exhale, Ghost, Boomerang, The Associate

Television credits include:

Whoopi!, NY Undercover, Law & Order, The Chris Rock Show, An Intimate Conversation with Harry Belafonte

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