This real-world course will give students a practical approach to the most effective ways of creating and selling original programming for television and the Web through multiple genres (reality, non-fiction, animation, docs, live action). From concept to sale, we will focus on how to assemble key elements (writers, talent, showrunner, production company) to ensure the most effective creative collaboration, produce powerful pitch tapes, gain network access, make the strongest network pitch and negotiate the most favorable deals. We will cover the key deal terms of all the essential development, talent, rights and network agreements. Step-by-step you will develop an original series pitch and create an action plan to achieve your ideal career. Executives from production companies and networks and other industry professionals will give firsthand insight into "the real deal" and creative feedback to your original pitch.
NOTE: Assignments will be completed outside of class hours.