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Typography

Course Details
  • Course Number GDC-2050-A
  • Day(s) T
  • Dates Jun 04 - Aug 06
  • Hours 06:00PM - 09:30PM
  • Ceus 3.50
  • Cost 470.00
  • Additional Fees 0.00
  • Status Open
  • Location 214 East 21st Street

Description


The use of typography as the basic material of communication is the focus of this course. We will study the proportions and character of typefaces while stressing the importance of typography in visual communication. Students will be encouraged to explore and appreciate typography through experimentation. Assignments may include posters, book and CD jackets, typographical "op-ed" illustrations, and music packaging as well as conceptual assignments.
NOTE: Although not required, it is recommended that students have access to a computer and a working knowledge of Adobe Illustrator, Photoshop and InDesign.

Instructor

Kevin Brainard

Principal, Pleasure; senior design director, COLLINS:. Formerly, deputy design director, Martha Stewart Living; art director, HarperCollins Publishers; senior designer, Spotco

Education:

BFA, School of Visual Arts

Clients include:

Arnold Worldwide; AIGA; Farrar, Straus & Giroux; The New York Times; Scribner; Vintage Books; Simon & Schuster; MTV Networks; Alfred A. Knopf; Vintage Books; W.W. Norton & Company; Arnell Group; Faber & Faber; New York Press; Pantheon; Picador; Westport Country Playhouse

Publications include:

American Center for Design: 100 Show; AIGA Communication Graphics; 50 Books/50 Covers; American Illustration; Art Directors Club Annual; Communication Arts; Graphics Today; Entertainment Weekly; HOW; The New York Times; Print; Letterforms: Bawdy, Bad, and Beautiful; Handwritten: Expressive Lettering in the Digital Age; Sight for Sound; Type Directors Club Annual

Awards include:

Telly, Art Directors Club Young Guns

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Type Smarts: Style and Substance

Course Details
  • Course Number GDC-2052-A
  • Day(s) TH
  • Dates Jun 06 - Aug 15
  • Hours 06:00PM - 09:30PM
  • Ceus 3.50
  • Cost 470.00
  • Additional Fees 0.00
  • Status Open
  • Location 380 2nd Ave

Description

Learn to solve design problems with typography that has both visual and conceptual impact. We will improve your basic typesetting skills (font, spacing, hierarchy choices, and more), then move into the development of meaningful ideas as well as eye-catching, stylish layouts. Attention will be paid to current trends, while also reviewing fundamental principles and traditional standards. The relationship between letterforms, images and all the elements of a total design will be explored in a series of practical assignments. These projects will emphasize type as a primary focus and be appropriate for creating or enhancing a professional portfolio: magazines, posters, books, logos, corporate identity, packaging, motion graphics. Sessions will include slide and video presentations and guest speakers.

Instructor

John Sposato

Designer, illustrator

Education:

BFA, Pratt Institute

Professional experience includes:

Art director, ABC, Chicago Tribune/Washington Post Corp., Franklin Mint, RCA Records. Consultant, DGT/Jupiter Media, Newsweek, Random House

Former clients include:

Nabisco, Coca-Cola, HBO, CBS Records, Paramount Pictures, NBC, Federal Express, Esquire, Playboy, New York magazine, Simon & Schuster, AT&T, Warner Communications, General Motors, Sony, U.S. Army

Awards include:

Type Directors Club, Art Directors Club, Society of Illustrators, Communication Arts Annual, Graphis posters, AIGA, Graphis Annual, Advertising Club of New York, Print Regional Design Annual

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Designing with Type: Making Type Talk

Course Details
  • Course Number GDC-2059-A
  • Day(s) TH
  • Dates Jun 06 - Aug 15
  • Hours 06:00PM - 09:30PM
  • Ceus 3.50
  • Cost 470.00
  • Additional Fees 0.00
  • Status Open
  • Location 209 East 23rd Street

Description

O.K., it's about time you got the full low-down on typography from a graphic designer's point of view. SVA's "Distinguished Teacher of the Year" will take you to a whole new level of typographics that will focus on bringing your professional skills to a much higher standard. Tricks-of-the-trade and typographic tailoring will be taught and used in the development of book jackets, headlines, logotypes, posters and film titles. Not a class in keyboarding type, this course will show you how to recognize and do the very best typography for today's competitive marketplace.

Instructor

Ed Benguiat

Graphic designer, typographic design consultant

Education:

Brooklyn College

Typefaces and logotypes include:

Planet of the Apes, The New York Times, Star Ledger, New York magazine, Esquire, McCall's, Sports Illustrated, Estée Lauder, Barcelona Olympics, CBS, A&E, AT&T. Designed more than 600 type fonts, including: ITC's Korinna, Souvenir, Benguiat, Avant Garde, Caslon, Modern Roman, Bookman, Tiffany, Edwardian Script

Awards include:

Hall of Fame, Art Directors Club; Gold Type Directors Club; Distinguished Artist-Teacher Award, School of Visual Arts; R.I.T. Goudy Award

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Composing the Page: Drawing for the Graphic Designer

Course Details
  • Course Number GDC-2060-CE
  • Day(s) T
  • Dates Jun 04 - Aug 06
  • Hours 06:00PM - 09:00PM
  • Ceus 3.00
  • Cost 395.00
  • Additional Fees 0.00
  • Status Open
  • Location 136 West 21st Street

Description


Creating dynamic design solutions for editorial assignments is the goal of this course. Using shape, pattern, line and mass, students will learn how to create tension in their drawings, from close-up to panoramic views. With the classroom as background, students will draw one another and incorporate design elements for a unified composition. The combining of various design elements will be emphasized in order to create balanced compositions for page layout: multi-column, vertical, horizontal, double-page spreads. Some design exercises will be based on prominent graphic design styles of the early 20th century, such as Art Deco, Suprematism, and De Stijl, as well as Dada artists and the geometric designs of the Bauhaus. How to work with a confined space and effects of cropping an image will be addressed, and attention will be given to balancing image with text, and typographic choices. Throughout the course, we will work toward gaining confidence to achieve creative solutions that communicate. Students may work in their medium of choice, in black-and-white and/or color.
NOTE: This course may be taken for undergraduate credit. Please refer to GDD-2060-CE in the credit courses section of this website for details.

Instructor

John Ruggeri

Illustrator

Education:

BFA, MFA, School of Visual Arts

One-person exhibitions include:

School of Visual Arts

Group exhibitions include:

Fine Art Gallery Center for Music, Drama and Art, Lake Placid, NY

Publications include:

The New York Times Magazine, Seventeen, Mademoiselle, Self, Print, Rolling Stone, House & Garden

Award:

Distinguished Artist-Teacher Award, School of Visual Arts

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Editorial Design

Course Details
  • Course Number GDC-2156-A
  • Day(s) TH
  • Dates Jun 06 - Aug 15
  • Hours 06:00PM - 09:30PM
  • Ceus 3.50
  • Cost 470.00
  • Additional Fees 0.00
  • Status Open
  • Location 214 East 21st Street

Description

In this course, you will create your own magazine (newspaper, book or zine) from concept to bound product. How to package editorial material in a smart graphic style that represents your personal aesthetic will be emphasized. We will consider every element of each page until a cohesive product is achieved, which suits both the magazine content and appeals to the target audience. You will create covers, logos, a contents page, a feature well and department pages. Typography, layout, illustration, photography, info graphics, grids, rubrics, white space, etc., will all become familiar elements in your editorial design vocabulary. In addition, you will learn the basics for publishing your magazine on a tablet. PREREQUISITE: A working knowledge of Adobe InDesign. NOTE: Students must have access to a computer.

Instructor

Robert Best

Principal, Best & Co.; design director, Condé Nast Traveler

Education:

BFA, Syracuse University; School of Visual Arts

Book cover design clients include:

Random House, Pantheon, Times Books, Doubleday, HarperCollins

Awards include:

Society of Publication Designers, Art Directors Club, AIGA, Society of Typographic Designers, Society of Illustrators

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Brand Identity - Creating an Image

Course Details
  • Course Number GDC-2243-A
  • Day(s) T
  • Dates Jun 04 - Aug 06
  • Hours 06:00PM - 09:30PM
  • Ceus 3.50
  • Cost 470.00
  • Additional Fees 0.00
  • Status Open
  • Location 133/141 West 21st Street

Description

What is a brand? This course will examine the basic principles of corporate identity and develop a clear understanding of how to design brands. Emphasis will be placed on the steps needed for a consistent brand, such as identifying a company's personality; designing a logo; creating the visual elements that support the new brand, and developing and designing its visual voice for multiple uses including print, the Web and packaging. Students will complete three design projects that explore a range of applications through exercises, group critiques, research and presentations. Each completed design project will be an opportunity to include as a portfolio piece to their existing work.

Instructor

Anita Zeppetelli

Creative director, Azura Design, Inc. Formerly, creative director, Interbrand

Education:

Diploma, Dawson College; Art Center College of Design

Clients include:

World Bank Group, LivePerson, Pauli Moto's Asian Bistro, Logitell, EmcArts Inc. Design consulting work includes: Interbrand Wood Healthcare, Siegel+Gale, Enterprise IG, mcgarrybowen

Awards include:

Communication Arts; Domtar Paper; Applied Arts; Christmas stamp designer, Canada Post

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Branding in Spanish

Course Details
  • Course Number GDC-2247-S
  • Day(s) W
  • Dates Jun 05 - Aug 14
  • Hours 06:00PM - 09:00PM
  • Ceus 3.00
  • Cost 395.00
  • Additional Fees 0.00
  • Status Open
  • Location To Be Announced

Description

The core to successful branding is trust: when consumer experience with a product or service fulfills their expectations. How does the development of this trust change when catering to Hispanic audiences? The creation of a solid brand begins with the development of an idea that considers the demands of the audience, and ends with the visual codes that identify a business, product or service. The brand is represented with text, photos, illustrations and other visual elements that establish positive communication with the consumer. This course will explore brand design for Hispanic markets: the elaboration of preliminary designs, the use of language and visual semblance, symbolism, critical evaluation, selection of the best proposals, and other creative techniques that apply directly to a Spanish-speaking audience.
PREREQUISITE: GDC-2020, Basic Graphic Design, or equivalent.
NOTE: This is a bilingual course and requires fluency in the Spanish language. Please refer to the ¿Hablas Diseño? section for a complete listing of course offerings conducted in Spanish. Although not required, it is recommended that students have access to a Macintosh computer and a working knowledge of Adobe Illustrator, Photoshop and InDesign.

Instructor

Jose Luis Ortiz Tellez

Art and design consultant; design director, OrtizDzn; creative director, Botica Creativa Advertising

Clients include:

Pie Derecho, AptStar Real Estate; RBPW Brand

Collections include:

Library of Congress; Museo San Carlos, UNAM, Mexico; Art Directors Club; Canal 41

Publications include:

Lucida; Official Signs & Icons 2; Diseñadores Mexicanos; Barrio Streets Carnival Dream; Symbols, Pictograms and Silhouettes

Awards include:

Presidential Design Award, National Endowment for the Arts; AIGA; Art Directors Club; Graphic Design USA; Graphis; International Poster Biennial, Mexico

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Information Design

Course Details
  • Course Number GDC-2253-A
  • Day(s) T
  • Dates Jun 04 - Aug 06
  • Hours 06:00PM - 09:30PM
  • Ceus 3.50
  • Cost 470.00
  • Additional Fees 0.00
  • Status Open
  • Location 310 East 22nd Street

Description

The role of the designer in interpreting and presenting complex data as clear and meaningful visual communication is the focus of this course. Students will work on developing dynamic solutions that utilize design fundamentals as well as non-traditional methodologies that address real-world design solutions. Basic principles for creating effective information design will be uncovered as we investigate various strategies of approaching content. We will examine how content can be conveyed successfully to a wide audience, using media such as print-based applications, environmental graphics and digital technologies. Sessions will be supplemented with slide presentations, case studies, discussions and weekly critiques.
NOTE: Students must have access to a computer. A working knowledge of the Adobe Creative Suite is recommended.

Instructor

Xaquin G.V.

Graphics editor, The New York Times

Education:

BA, Universidade de Santiago

Professional experience includes:

Assistant art director, Newsweek; graphics director, elmundo.es; graphics editor, La Voz de Galicia

Awards and honors include:

Malofiej Award, Society for News Design, Online News Association, Society of Publication Designers

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Typeface Design

Course Details
  • Course Number GDC-2458-A
  • Day(s) M
  • Dates Jun 03 - Aug 05
  • Hours 06:00PM - 09:30PM
  • Ceus 3.50
  • Cost 470.00
  • Additional Fees 0.00
  • Status Open
  • Location 23 Lexington Ave

Description

This is a very hands-on course where students will create their own hand-drawn wordmarks. Slide presentations and drawing demonstrations will provide guidance in one-of-a-kind lettering for a variety of design projects. Demonstrations and critiques will address the nuances of lettering versus typeface design. Assignments will vary-from vividly illustrating a favorite quote or lyric for a poster to custom title lettering for a book to designing a logo for an event or band. While the course will primarily use digital tools, pencil and ink will be used for sketching exercises in hand lettering that support custom-lettering projects before introducing a digital platform. The cultural, political, cognitive and aesthetic contexts of typography will also be examined.

Instructor

Bonnie Clas

Designer, illustrator, letterer, SpotCo. Formerly, Rodrigo Corral Design

Education:

BFA, summa cum laude, Savannah College of Art and Design

Clients include:

Neil Simon Theatre, Manhattan Theatre Company, Guthrie Theatre Company, Roundabout Theatre Company

Fonts authored include:

Feverish, Tchau, Burlesque, Lady Chatterly, Lacie, Methodenstreit, Habana

Publishing clients have included:

Simon and Schuster, New York magazine, The New York Times Book Review, Doubleday Books, New Directions Publishing, Random House, Print, ESPN magazine

Awards and honors include:

Presidential Medal, Savannah College of Art and Design; Gold and silver awards, ADDY

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Custom Lettering

Course Details
  • Course Number GDC-2573-A
  • Day(s) M,T,W,TH,F
  • Dates Jun 17 - Jul 01
  • Hours 10:00AM - 04:00PM
  • Ceus 6.00
  • Cost 900.00
  • Additional Fees 0.00
  • Status Open
  • Location To Be Announced

Description

There is nothing more satisfying than making type by hand. Whether drawn, painted or built, type created by hand is an important skill for any designer's arsenal. In this intensive workshop, we will explore techniques for making functional and creative hand lettering. Students will create personalized hand-drawn alphabets-from paper to individual digital letters-and will be guided through focused projects that can also serve as portfolio pieces. Demonstrations and critiques, as well as lectures from visiting professionals will complement studio work. Creativity, experimentation and messy hands are encouraged. NOTE: It is recommended that students have access to a computer and a working knowledge of Adobe Illustrator and Photoshop.

Instructor

Jeff Rogers

Designer, illustrator

Education:

BFA, Abilene Christian University

Professional experience includes:

Senior designer, SpotCo

Clients include:

Nike; Google; Urban Outfitters; The New York Times; Ace Hotel, NY; Metropolis; GOOD; Toronto Life; Uppercase; Fast Company; PacSun

Publications include:

Typography 33; Print Regional Design Annual; Communications Arts Typography Annual; The Little Book of Lettering; Communication Arts Design Annual; Fingerprint No. 2: The Evolution of Handmade Elements in Graphic Design; Playful Type 2: Ephemeral Lettering and Illustrative Fonts; Typographic Sketchbooks; New Modernist Type; American Illustration

Award:

Type Directors Club

 

 

 

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Intermediate Graphic Design

Course Details
  • Course Number GDC-3010-A
  • Day(s) T
  • Dates Jun 04 - Aug 06
  • Hours 06:00PM - 09:30PM
  • Ceus 3.50
  • Cost 470.00
  • Additional Fees 0.00
  • Status Open
  • Location To Be Announced

Description


This course will develop a work method while stressing three elements: having fun, making each job a learning experience and, ultimately, making money. We will produce a variety of products, ranging from posters, book jackets and magazines to CDs and logos. This is also a portfolio-building course. If you don't have a portfolio, this is the course that will help you start one. If you do have one, we will improve upon it-no matter what its current state of development. Portfolios will be analyzed based on presentation, organization and types of samples. Your improved portfolio will give you the ammunition you need to get a job. Guest lecturers will share their experiences.

Instructor

Skip Sorvino

Principal, Sorvino Design Group; design consultant

Education:

BFA, School of Visual Arts

Publications include:

Art Direction, Advertising Techniques, Graphis, Communication Arts, Idea, Modern Publicity, Print Casebooks

Over 100 awards, including:

AIGA, ANDY, Creativity, Society of Illustrators, Print Poster USA, Society of Publication Designers, Type Directors Club

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The Heart of the Matter

Course Details
  • Course Number GDC-3202-A
  • Day(s) TH
  • Dates Jun 06 - Aug 15
  • Hours 06:00PM - 09:30PM
  • Ceus 3.50
  • Cost 470.00
  • Additional Fees 0.00
  • Status Open
  • Location 209 East 23rd Street

Description

The focus of this course is to engage your eye, your brain and your heart as you create successful graphic communications. You will discover how to identify the emotional pull that attracts consumers to a product. You will use multiple techniques, including drawing, collage and digital renderings. You will learn to identify the unique selling point of a product, and how to communicate it with concrete conceptual solutions. You will come away with powerful portfolio pieces that will reflect your unique selling point in the competitive marketplace.
NOTE: Please bring a tracing paper pad (9x12") and a 1/8" black Sharpie marker to the first session.

Instructor

Tony Palladino

Hall of Fame laureate, Art Directors Club; graphic designer; advertising art director; marketing consultant

Education:

Studied with Mark Rothko, William Baziotes, Robert Motherwell

Clients include:

Mobil Oil; Backer Spielvogel Bates, Inc.; Wells, Rich, Greene, Inc.; Ally Gargano; Phoenix House; New York Philharmonic; Churchill School; Jean Baptiste High School; The New York Times

Books include:

Once There Was a General, ABC Bedtime Stories

Exhibitions include:

Visual Arts Museum; Museum of Modern Art; Thessaloniki Design Museum, Greece; Elizabeth Weiner Gallery; Castello Leucatia, Catania, Sicily; Monaco Modern Art Museum, France

Collections include:

Prudential Neisloss Collection; Museum of Modern Art; Chesebrough-Ponds, Inc.; Oppenheimer Funds

Awards include:

Hall of Fame Laureate, Art Directors Club; Masters Series Award, School of Visual Arts; Type Directors Club; Magazine & Publishers Show Award; Edgar Allan Poe Award

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Learning with the Masters

Course Details
  • Course Number GDC-3316-A
  • Day(s) TH
  • Dates Jun 06 - Aug 15
  • Hours 06:30PM - 09:30PM
  • Ceus 3.00
  • Cost 510.00
  • Additional Fees 0.00
  • Status Open
  • Location To Be Announced

Description

This dynamic series is a once-in-a-lifetime opportunity to learn from several masters of design. Every week, a prominent designer will present his or her work, and offer a critique of a student assignment that the guest designer sent in the week before. This is your chance to hear from so many of the greats of the design world about their careers and your work. You will also have the opportunity to ask them the questions you feel will most help your career. Invited guests will include Gail Anderson, Ivan Chermayeff, Bob Gill, Luba Lukova and Tony Palladino, among others. Imagine being able to show your portfolio and say, "I did this assignment for one of the greats."
NOTE: Students will receive their first assignment one week before class begins. Please bring the completed project to the first session for critique by the master designer.

Instructor

Ed Brodsky

Founding partner, Lubell.Brodsky.Inc.

Education:

MFA, Syracuse University

professional experience includes:

Art director, Doyle Dane Bernbach; Ruder & Finn; president, Art Directors Club; board member, Type Directors Club

Clients have included:

American Express, Pfizer, JCPenney, BMW, Scholastic, Novartis, Keyspan, Random House, HarperCollins

Publications include:

CMYK, Step, Designer

Awards:

More than 100 major awards, including AIGA, Art Directors Club, Type Directors Club, Graphis

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Three-Dimensional Design and Illustration

Course Details
  • Course Number GDC-3403-A
  • Day(s) W
  • Dates Jun 05 - Aug 14
  • Hours 06:00PM - 09:00PM
  • Ceus 3.00
  • Cost 395.00
  • Additional Fees 0.00
  • Status Open
  • Location To Be Announced

Description

Exploring design and illustration solutions for creating threedimensional structures is the focus of this course. Methods and materials will be discussed-everything from fiberglass to hubcaps- whatever conveys the designer's or illustrator's ideas. There will be demonstrations of various techniques, such as mold-making, paper and cardboard construction, and casting in plastic. Guest lecturers will include professional designers and illustrators who have successful careers based on 3D work. Students will produce finished pieces that may be photographed for portfolio inclusion.

Instructor

Kevin T. O'Callaghan

Chair, 3D design program, BFA Advertising and Graphic Design Department, School of Visual Arts; president, Luna Ladder Inc.

Education:

BFA, School of Visual Arts

Clients include:

MTV Networks, Toyota, History Channel, A&E's Biography, ABC Pictures, Warner Brothers Records, Nickelodeon, NBC/ Universal

Publications include:

Monumental: The Reimagined World of Kevin O'Callaghan; People; Us; Graphis; Print; Washington Post; The New York Times; Newsday; Chicago Sun-Times; Playboy; USA Today; Washington Times; Daily News

Curatorial work includes:

"The Next Best Ding… !," "What Makes Them Tick?," "The Turn of the Century: A Carousel," "Moonlighting: The MTV Moonman Takes on New Roles," "Skeleton," "AMC: TV's For Movie People," "HORSEPOWER"

Awards include:

Gold Medal, Art Directors Club; Library of Congress; Distinguished Artist-Teacher Award, School of Visual Arts; Platinum Teacher, Graphis New Talent Annual

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Publication Design

Course Details
  • Course Number GDC-3491-A
  • Day(s) TH
  • Dates Jun 06 - Aug 15
  • Hours 06:30PM - 09:30PM
  • Ceus 3.00
  • Cost 395.00
  • Additional Fees 0.00
  • Status Open
  • Location 214 East 21st Street

Description

Contrary to some viewpoints, publications are definitely not dead-in fact, they are changing for the better! This course will explore the changes and improvements that have taken place in print since the Internet has become an essential part of our lives. We will study the traditional strengths of print, as well as the ways that print is a valuable and effective tool for connecting people to correlated websites. With a strong conceptual emphasis, projects will include "niche" magazine design, annual reports, promotional and exhibition brochures, a series of books (either by a single author or subject matter), as well as "coffee table" and luxury books. We will create website home pages for some of these projects. We will also investigate the possibilities of utilizing materials other than paper in the production of print pieces. The end goal is for you to end up with an outstanding portfolio piece-a conceptually smart showcase in a superior modern design and layout.

Instructor

Terry Koppel

President, creative director, T. Koppel Design, Inc.

Education:

BFA, Kansas City Art Institute

professional experience includes:

Senior vice president, creative director, HNW, Inc.; principal, Koppel & Scher; creative director, Time Inc. Custom Publishing; design consultant, Condé Nast; Boston Globe; Hearst Corporation; Hachette Filipacchi; Esquire; Redbook, Time

Publications include:

Folio, Art Direction, Print Regional Design Annual, Graphis Annual, Society of Publication Designers, Metropolis

Collections include:

Museum of Modern Art; Library of Congress; Cooper-Hewitt, National Design Museum; Centre Georges Pompidou

Awards include:

Art Directors Club, AIGA, Society for News Design, Graphis, Communication Arts, Type Directors Club, Print, Society of Publication Designers

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Intermediate Type Design

Course Details
  • Course Number GDC-3528-A
  • Day(s) W
  • Dates Jun 05 - Aug 14
  • Hours 06:30PM - 09:00PM
  • Ceus 2.50
  • Cost 335.00
  • Additional Fees 0.00
  • Status Open
  • Location To Be Announced

Description

This course will introduce (or reintroduce) students to the fundamental principles of typographic design, building week by week from simple exercises that are strictly visual to more practical projects that focus on information hierarchy and integration of type and image. Letterform anatomy, good spacing, paragraph structure and composition will segue into studies of information order, type as image and more complex text applications including the typographic grid. While geared toward intermediate-level students, working designers with bad habits are encouraged to participate.

Instructor

Timothy Samara

Principal, Stim Visual Communication

Education:

BFA, University of the Arts

Clients include:

JP Morgan Chase, Citibank, GFI Net, Princeton Health Press, DeBeers, Cendant

Author:

Making and Breaking the Grid, Typography Workbook, Publication Design Workbook, Typestyle Finder, Design Elements: A Graphic Style Manual

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Visual Branding

Course Details
  • Course Number GDC-3533-CE
  • Day(s) M
  • Dates Jun 03 - Aug 12
  • Hours 06:00PM - 10:10PM
  • Ceus 4.50
  • Cost 470.00
  • Additional Fees 0.00
  • Status Open
  • Location 133/141 West 21st Street

Description

This course offers an opportunity to discover the creative power of visual branding through fresh ideas and originality. It will benefit students from any creative-based discipline with a passion for branding and design, but will be particularly relevant for graphic designers and advertising creatives. Recharge your batteries through a range of inspiring creative processes and design methods for visual research and information gathering; learn fresh techniques for brainstorming, concept generation and evaluation, and find new angles on design development and implementation. Go a step further and become confident in presenting and discussing your work with a non-designer client to ensure the best solution. To find out more about this course please visit: visualbrandingcourse.com.
NOTE: This course may be taken for undergraduate credit. Please refer to GDD-3533-CE in the credit courses section of this website for details.

Instructor

Roswitha Rodrigues

Principal, Magical Monkey. Formerly, design director, Ryan Drossman Marc, USA

Education:

MA, with distinction, University of Vienna; School of Visual Arts

Accounts include:

Change Technology Partners, eHothouse, Arm & Hammer, Verio, truefinds.com, A&E Network, TCW, Moviefone, TDK, GVox

Awards include:

How, Graphis, American Graphic Design, Advertising Women of New York, Creativity, Print, Promax

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Design in a New York Minute

Course Details
  • Course Number GDC-3542-A
  • Day(s) S,SU
  • Dates Jun 15 - Jun 16
  • Hours 10:30AM - 05:00PM
  • Ceus 1.00
  • Cost 275.00
  • Additional Fees 0.00
  • Status Open
  • Location To Be Announced

Description

As the song says, "In a New York minute, everything can change." This workshop is inspired by the fast pace of New York City. In two days, you will learn from an award-winning design team, receive a uniquely New York design challenge, find inspiration, develop ideas with your teammates, and have prominent local designers critique your work. Students will be introduced to a NYC icon; following an explanation of the reasoning behind its visual vocabulary, the group will develop a service, product or company inspired by this icon. Deliverables for the project include a logo, a strategy/philosophy for the business, a promotional piece and a 30-second "elevator pitch" for a specific audience (customers, investors, etc.). Students will present their work to the class and guest reviewers. Participants will complete the workshop with a finished project for portfolio inclusion, and with experience in how design is embedded in the culture of a place, at once shaping and being shaped by it.

Instructors

Rafael Esquer

Founder, principal, Alfalfa Studio. Formerly, creative director, @radical.media

Education:

BFA, Art Center College of Design

Clients include:

The New York Times, Nike, The City of New York, Target, Tommy Boy Records, IBM, Scholastic, AIGA, MTV Networks

Publications include:

Graphis, Print, Creativity, Metropolis, HOW

Collections include:

Olympic Museum, Lausanne; Denver Art Museum; Library of Congress, Washington, DC

Awards include:

Gold and bronze awards, IDEA; Art Directors Club; National Design Award, Cooper-Hewitt, National Design Museum; Type Directors Club; AIGA; Communication Arts

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Gabriela Mirensky

Partner, director of client service and business development, Alfalfa Studio

Education:

BA, Universidad Autónoma Metropolitana; MFA, CCNY

Professional experience includes:

Director, Competitions and Exhibitions, AIGA

managed projects in collaboration with:

Chermayeff & Geismar, Gensler, Milton Glaser Inc., Pentagram

Publications include:

The New York Times Magazine, HOW, Print, I.D., Folk Art

Awards include:

AIGA 50 Books/50 Covers, New York Book Show, SEGD Awards

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Design is Content

Course Details
  • Course Number GDC-3609-A
  • Day(s) W
  • Dates Jun 05 - Aug 14
  • Hours 06:00PM - 09:30PM
  • Ceus 3.50
  • Cost 470.00
  • Additional Fees 0.00
  • Status Open
  • Location To Be Announced

Description

The new graphic designer must be a content generator. In our Information Age, where social media is the new press, graphic design is as much about content as aesthetics. YouTube has trained us to look beyond production quality by offering us moving and brilliant videos made with point-and-shoot cameras and iMovie. The Internet is training our behavior and our culture to demand information, meaning and quality. This course will focus on the formation of students' visual opinion and intellectual point-of-view, to be used to develop content and ultimately make work that is uniquely their own. Deliverables include a website, a campaign and branding project.
PREREQUISITE: A working knowledge of the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

Instructor

Chris Thompson

Assistant graphic designer, James Victore Inc.

Professional experience includes:

Media and marketing director, Cornerstone Church; graphic designer, Gish, Sherwood & Friends, Inc.

Publications include:

Lust: A Traveling Art Journal of Graphic Designers; CMYK; Graphis Annual

Awards and honors include:

Gold Medal, Graphis; Silver Award, ADDY; Gold Medal, Best in Show, Portfolio Center

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iPad, iPhone, App Design

Course Details
  • Course Number GDC-3642-A
  • Day(s) W
  • Dates Jun 05 - Aug 14
  • Hours 06:00PM - 09:30PM
  • Ceus 3.50
  • Cost 720.00
  • Additional Fees 0.00
  • Status Open
  • Location 209 East 23rd Street

Description

In this course, you will be designing your own app for the iPhone and iPad. As print becomes increasingly integrated with other media, and the demand for instant gratification on your mobile device skyrockets, it is an exciting time for designers. You will design such things as a 60-minute guide to the Museum of Modern Art (that can be navigated as an app), or a game or music player app that you can personalize to your own interests. The goal is to create a beautiful, modern portfolio piece that shows off your ability to stay on-trend, think outside the box and design for the page as well as the screen. Students will work primarily in Adobe Indesign for page design. Adobe Photoshop and Illustrator will also be utilized (but not mandatory). In addition students will learn to create working apps in Mag+ and Adobe Folio Builder.
PREREQUISITE: A working knowledge of Adobe InDesign.
NOTE: Students must have access to a Macintosh computer.

Instructor

Robert Best

Principal, Best & Co.; design director, Condé Nast Traveler

Education:

BFA, Syracuse University; School of Visual Arts

Book cover design clients include:

Random House, Pantheon, Times Books, Doubleday, HarperCollins

Awards include:

Society of Publication Designers, Art Directors Club, AIGA, Society of Typographic Designers, Society of Illustrators

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Computer Generated Textile Design

Course Details
  • Course Number GDC-3654-A
  • Day(s) T
  • Dates Jun 04 - Aug 06
  • Hours 06:00PM - 09:30PM
  • Ceus 3.50
  • Cost 800.00
  • Additional Fees 0.00
  • Status Open
  • Location To Be Announced

Description

If you are interested in textiles and home decor for the marketplace, this course will familiarized you with the design vocabulary and research methods necessary for creating original period and specialty patterns. Professional workflow practices in the textile design industry will be examined. The objective is to produce portfolio-quality design for the global marketplace using current trend information and marketing principles. Traditional design foundations in composition, concept, analysis of color theories (including color harmony and psychological associations) will be covered. Adobe Photoshop and Illustrator will facilitate the process. Generational Digital, the standard software for the industry, will create repeats, colorways and wovens. Students will have flat prints as well as have the ability to map their designs.

Instructor

Rhonda L. Levy

Graphic designer Formerly, Empire Publishing, Visual Imaging

Education:

BFA, MFA, School of Visual Arts; MA, Long Island University

Exhibitions include:

Kingsborough Community College Gallery, Visual Arts Gallery, Art Directors Club

Clients include:

Commerce Payment Systems, Wadsworth Publishing, Thomson Delmar Learning, Laurence King Publishing LTD, Focal Publishing

Publications include:

Graphis, Who's Who Among America's Teachers

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Graphic Design and Photography

Course Details
  • Course Number GDC-3744-A
  • Day(s) W
  • Dates Jun 12 - Jul 17
  • Hours 12:00PM - 03:00PM
  • Ceus 1.50
  • Cost 210.00
  • Additional Fees 0.00
  • Status Open
  • Location 209 East 23rd Street

Description


This course will begin with an investigation of design elements such as color, perspective, contrast and composition. Through a series of photographic assignments, students will document everyday designs and then scan and manipulate the photographs withthe computer. Lastly, design elements will be applied to the images. Slide and video presentations will supplement the main objective of this course: to help students see, identify and apply the designs that surround us every day. Some sessions will be reserved for field trips in order to photograph on location.
NOTE: Students must have access to a computer.

Instructor

Skip Sorvino

Principal, Sorvino Design Group; design consultant

Education:

BFA, School of Visual Arts

Publications include:

Art Direction, Advertising Techniques, Graphis, Communication Arts, Idea, Modern Publicity, Print Casebooks

Over 100 awards, including:

AIGA, ANDY, Creativity, Society of Illustrators, Print Poster USA, Society of Publication Designers, Type Directors Club

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Designing the Greater Good

Course Details
  • Course Number GDC-3856-CE
  • Day(s) T
  • Dates Jun 04 - Aug 13
  • Hours 06:00PM - 10:10PM
  • Ceus 4.50
  • Cost 470.00
  • Additional Fees 0.00
  • Status Open
  • Location 133/141 West 21st Street

Description


Can designers who work for the greater good still make a good living? In a word, yes. In this course, we will study contemporary models of inspiring change through branding, systems design and product design, and explore how design can have an impact in raising awareness and funding for social, environmental, political and health issues. Students will work on integrated design campaign projects focused in social innovation, design of community, connected health and environmental impact to learn how to identify the opportunities to inspire change through design, and how to leverage print, social media, new fundraising tools and online resources to achieve a successful effort. Students will also explore case studies in cause-related design, including TOMS + FEED Projects, Project (RED) and charity: water.
NOTE: This course may be taken for undergraduate credit. Please refer to GDD-3856-CE in the credit courses section of this website for details.

Instructor

Suzanne McKenzie

Principal and creative director, Buoy inc

Education:

BS, Suffolk University

Publications include:

Graphic Design USA, Business Week, Vanity Fair, Time Out New York

Awards and honors include:

Board member and president, AIGA Boston; Sappi Ideas that Matter Grant; Art Directors Club; The One Show; WebAwards, Web Marketing Association; Mobius Awards; Hatch Show; Best of New England Design Show, AIGA Boston

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  • Wednesday, May 8, 2013

    Northern Lights

    Northern Lights

    Keith Mayerson just opened his sixth solo show at Derek Eller Gallery.  Titled My American Dream, the show is a narrative series that consolidates Keith’s autobiographical experience with his...

  • Tuesday, May 7, 2013

    Weld Done

    Weld Done

    Check out How Things Are Made, curated by Sam Gordon, at Spot Welders.  Spot Welders is a busy post-production studio in a new space designed by 1100 Architects with custom furniture by Roy...

  • Thursday, April 25, 2013

    See Into You

    See Into You

    Tonight! CCNY Conversation Series Keren Moscovitch in a conversation with Allen Frame about Me Into You and book signing! Keren Moscovitch, "Last Night," 2010 Thursday, April 25, 2013,...

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