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Color Theory for Designers: Life Beyond Black, White and Red

Course Details
  • Course Number GDC-1014-A
  • Day(s) T
  • Dates Jun 04 - Aug 06
  • Hours 06:30PM - 09:30PM
  • Ceus 3.00
  • Cost 395.00
  • Additional Fees 0.00
  • Status Open
  • Location 214 East 21st Street

Description

Beginning with the classic color exercises of Itten and Albers and followed by personal and expressive projects, students will explore the principles of color theory, and experiment with the energy that color brings to design. Students are encouraged to adopt a disciplined yet playful creative process. Assignments are paper-based; materials include Color-aid paper, gouache and found materials. Students will mainly use traditional art tools like pencils, brushes and X-acto knife; computers and digital devices are useful but optional. The goal of this course is for each student to develop a new awareness of color, and create a toolkit of ideas to enhance and strengthen their ability to design in color.

Instructor

Richard Mehl

Designer, photographer, writer

Education:

BA, Minnesota State University; MFA, Yale University

Professional experience includes:

Design director, Piderit & Partners; design director, Metalsmith; senior designer, JPMorgan Chase

clients include:

Accenture, Leonard Cheshire Disability, New Hampshire Institute of Art

Author:

Playing with Color: 50 Graphic Experiments for Exploring Color Design Principles

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Principles of Visual Language

Course Details
  • Course Number GDC-1016-A
  • Day(s) W
  • Dates Jun 12 - Jul 17
  • Hours 06:00PM - 09:30PM
  • Ceus 1.50
  • Cost 210.00
  • Additional Fees 0.00
  • Status Open
  • Location 214 East 21st Street

Description

Do you ever wonder why some designs are more visually effective than others? Have you ever tried to analyze a composition to understand how it works? Do you feel comfortable talking about your work in visual terms? This studio course will address various ways of making dynamic and effective compositions. Through a series of paper-based assignments, students will experiment with the principles of visual language, including: contrast of size, shape, position and direction; units and super-units; repetition and pattern; figure/ground relationships: and visual hierarchy.

Instructor

Richard Mehl

Designer, photographer, writer

Education:

BA, Minnesota State University; MFA, Yale University

Professional experience includes:

Design director, Piderit & Partners; design director, Metalsmith; senior designer, JPMorgan Chase

clients include:

Accenture, Leonard Cheshire Disability, New Hampshire Institute of Art

Author:

Playing with Color: 50 Graphic Experiments for Exploring Color Design Principles

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Basic Graphic Design

Course Details
  • Course Number GDC-2020-A
  • Day(s) M
  • Dates Jun 03 - Aug 05
  • Hours 06:00PM - 09:30PM
  • Ceus 3.50
  • Cost 470.00
  • Additional Fees 0.00
  • Status Open
  • Location 209 East 23rd Street

Description


Everyone agrees that in design the concept is most important, and almost all recognize a terrific idea when they see it. But, can you learn to get good ideas? Are there creative thinking techniques you can practice? Are there rules to this game? Yes, yes and yes. It's what this course is all about. You will learn to develop interesting, imaginative, award-winning solutions to book jackets, brochures, packaging and mailing pieces with the ultimate goal of developing a portfolio. We will cover the basic presentation skills needed to sell your ideas. Home assignments, critiques, case studies, slide presentations and gallery visits are all part of it. Start-to-finish printing and production techniques are discussed with an emphasis on "getting the job done."

Instructor

Ed Brodsky

Founding partner, Lubell.Brodsky.Inc.

Education:

MFA, Syracuse University

professional experience includes:

Art director, Doyle Dane Bernbach; Ruder & Finn; president, Art Directors Club; board member, Type Directors Club

Clients have included:

American Express, Pfizer, JCPenney, BMW, Scholastic, Novartis, Keyspan, Random House, HarperCollins

Publications include:

CMYK, Step, Designer

Awards:

More than 100 major awards, including AIGA, Art Directors Club, Type Directors Club, Graphis

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Basic Graphic Design

Course Details
  • Course Number GDC-2020-B
  • Day(s) M
  • Dates Jun 03 - Aug 05
  • Hours 09:00AM - 12:30PM
  • Ceus 3.50
  • Cost 470.00
  • Additional Fees 0.00
  • Status Open
  • Location 380 2nd Ave

Description


This critique course focuses on the relationship between idea and form. Assigned projects will have various levels of given parameters- some very specific and others open to interpretation. Students will be encouraged to inject their viewpoints and sensibilities. Projects will be given on a weekly basis, with occasional long-term assignments. Art directors and designers from various fields will be invited to speak and show their work.

Instructor

James Sheehan

Creative director, The Journal Group; designer; illustrator; painter

Education:

BFA, School of Visual Arts

Clients include:

Sony, Jaguar, Columbia Records, NBA, Original Skateboards, John Wiley & Sons, Martha Stewart Living Omnimedia, 2K Sports, Random House

Publications include:

The Village Voice, Elemental, Huffington Post, Time Out New York, Fader

Awards include:

Art Directors Annual; Graphis Annual; Type Directors Club; Rhodes Family Award, School of Visual Arts

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Basic Graphic Design

Course Details
  • Course Number GDC-2020-C
  • Day(s) T
  • Dates Jun 11 - Jul 16
  • Hours 12:00PM - 06:00PM
  • Ceus 3.50
  • Cost 470.00
  • Additional Fees 0.00
  • Status Open
  • Location 380 2nd Ave

Description


This course explores various working methods by which graphic designers precisely and effectively solve communication problems. We will discuss how to start a job and take it through all levels of production to arrive at a finished end product. Included is a complete analysis of all the components used in design: concept, color, contrast, typography, technique and perspective. We will learn to manipulate these elements to produce a variety of products, ranging from posters, book jackets and magazines to CDs and logos. Part of this process is learning to have fun with each project.

Instructor

Skip Sorvino

Principal, Sorvino Design Group; design consultant

Education:

BFA, School of Visual Arts

Publications include:

Art Direction, Advertising Techniques, Graphis, Communication Arts, Idea, Modern Publicity, Print Casebooks

Over 100 awards, including:

AIGA, ANDY, Creativity, Society of Illustrators, Print Poster USA, Society of Publication Designers, Type Directors Club

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Basic Graphic Design

Course Details
  • Course Number GDC-2020-CE
  • Day(s) W
  • Dates Jun 05 - Aug 14
  • Hours 06:00PM - 09:30PM
  • Ceus 3.50
  • Cost 470.00
  • Additional Fees 0.00
  • Status Closed
  • Location 214 East 21st Street

Description


This course explores various working methods by which graphic designers precisely and effectively solve communication problems. We will discuss how to start a job and take it through all levels of production to arrive at a finished end product. Included is a complete analysis of all the components used in design: concept, color, contrast, typography, technique and perspective. We will learn to manipulate these elements to produce a variety of products, ranging from posters, book jackets and magazines to CDs and logos. Part of this process is learning to have fun with each project.
NOTE: This course may be taken for undergraduate credit. Please refer to GDD-2020-CE in the credit courses section of this website for details.

Instructor

Skip Sorvino

Principal, Sorvino Design Group; design consultant

Education:

BFA, School of Visual Arts

Publications include:

Art Direction, Advertising Techniques, Graphis, Communication Arts, Idea, Modern Publicity, Print Casebooks

Over 100 awards, including:

AIGA, ANDY, Creativity, Society of Illustrators, Print Poster USA, Society of Publication Designers, Type Directors Club

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An Introduction to Design for Hispanic Audiences

Course Details
  • Course Number GDC-2026-S
  • Day(s) TH
  • Dates Jun 06 - Aug 15
  • Hours 06:00PM - 09:00PM
  • Ceus 3.00
  • Cost 395.00
  • Additional Fees 0.00
  • Status Open
  • Location 209 East 23rd Street

Description

This introduction to the graphic design and visual communication fields will examine how to identify and resolve visual problems for the growing national and international Spanish-speaking markets. We will explore various methods of codifying images and transcribing them to visual systems, keeping in mind the nuances of the Spanish language and the unique demands of the culture. Techniques of visual representation will be addressed and students will develop concepts through exercises that apply the formal elements of design-texture, structure, movement, scale, rhythm, proportion, line and mass. Color, format and typography will also be discussed. Assignments will include illustration, photography, posters, magazines, packaging, book covers, identity and typography. There will be visits to design studios.
NOTE: This is a bilingual course and requires fluency in the Spanish language. Please refer to the ¿Hablas Diseño? courses that begin on page 24 of this bulletin for a complete listing of course offerings conducted in Spanish.

Instructor

Rafael Esquer

Founder, principal, Alfalfa Studio. Formerly, creative director, @radical.media

Education:

BFA, Art Center College of Design

Clients include:

The New York Times, Nike, The City of New York, Target, Tommy Boy Records, IBM, Scholastic, AIGA, MTV Networks

Publications include:

Graphis, Print, Creativity, Metropolis, HOW

Collections include:

Olympic Museum, Lausanne; Denver Art Museum; Library of Congress, Washington, DC

Awards include:

Gold and bronze awards, IDEA; Art Directors Club; National Design Award, Cooper-Hewitt, National Design Museum; Type Directors Club; AIGA; Communication Arts

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Bookmaking

Course Details
  • Course Number GDC-2057-A
  • Day(s) T
  • Dates Jun 11 - Jul 02
  • Hours 06:00PM - 08:30PM
  • Ceus 1.00
  • Cost 145.00
  • Additional Fees 0.00
  • Status Open
  • Location To Be Announced

Description

Ever tried to slap glue on a stack of paper and sandwich it between cardboards to make a book? If the result was less than what you had hoped for, this course is for you. We will cover techniques for making a hardcover book with sewn signatures and a slipcover to match, a side-sewn book, an accordion-fold book, and a small singlesignature brochure with a soft cover. There will be demonstrations and a lot of hands on work. The focus will be on the craft of making books, rather than the design aspects of what's inside. By the end of the course, you will know the difference between scoring and creasing paper, why grain direction matters, how to make paste right in your own kitchen and, most importantly, how to create quality books that are uniquely yours.

Instructor

Ingrid Li

Bookmaker, translator

Translated publications include:

Trompe l'Oeil Today; Books, Boxes and Portfolios; Symbols, Signs, Letters: About Handwriting, Experimenting with Alphabets and the Interpretation of Texts

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Blog Feed

  • Tuesday, May 21, 2013

    New Angles

    New Angles

    The Whitney Museum has launched a new graphic identity conceived by Dutch design studio Experimental Jetset.  It appears to be anchored on a slender, ricocheted form they call the “responsive W.”...

  • Wednesday, May 8, 2013

    Northern Lights

    Northern Lights

    Keith Mayerson just opened his sixth solo show at Derek Eller Gallery.  Titled My American Dream, the show is a narrative series that consolidates Keith’s autobiographical experience with his...

  • Tuesday, May 7, 2013

    Weld Done

    Weld Done

    Check out How Things Are Made, curated by Sam Gordon, at Spot Welders.  Spot Welders is a busy post-production studio in a new space designed by 1100 Architects with custom furniture by Roy...

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