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Visual Branding: Discover the Power of Creative Intelligence

6:30PM - 9:30PM
Sep 24 - Dec 17
3.50 CEUs

Roswitha Rodrigues Co-founder, creative director, Magical Monkey

Every brand tells a story. In this multidisciplinary and information-packed course you will learn how to craft this story, how to visually translate it and how to develop a consistent, yet innovative and engaging, visual brand experience across today's variety of physical, digital and social media applications. You will develop an insightful market positioning and brand strategy for a company, product or organization of your choice. Then we will translate this position into a compelling visual story through the purposeful utilization of form, color, typography, composition, and other visual vocabulary. Along the way, lectures, in-class quizzes and hands-on research will provide interactive guidance and help illuminate how current culture and technology shape audience expectations and needs. Together we will discover how social and psychological factors influence the reception and interpretation of visual clues, and how to recognize current patterns and relevant trends. Critical reviews of branding-related news, together with an insider-look into past and ongoing real-life branding projects across different industries and media, will help you to firmly connect theory with real-world practice. You will also learn how to present, package and sell ideas to the relevant decision makers. In a personal presentation in front of a 'board of directors' you will receive valuable feedback on the content and the effective delivery of your work. At the end of the course, you will have a portfolio-ready case study to serve as a practical framework for developing a successful visual brand message, and innovatively optimizing the brand experience for market touchpoints across traditional and new media-from creating logo and basic corporate identity assets to identifying and harnessing unique opportunities in interactive, print, packaging, mobile app, online, interior or environmental design, and more. Please visit visualbrandingcourse.com to see work samples, read testimonials, or ask questions about the course.


Student Work

School of Visual Arts | 209 East 23 Street, NY, NY 10010-3994 | Tel: 212.592.2000 | Fax: 212.725.3587