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Typography and Identity thumbnail

Typography and Identity

Sep 20 - Dec 17
3.50 CEUs

Peter Kaplan Lead designer, Museum of Arts and Design

Typography is an essential tool for visual communication. At its best, typography is the art of deploying symbols of language in order to articulate voice, identity, meaning and beauty. In this course you will explore how to use this incredible tool as a means to an end. Ultimately, you will create a typographically driven identity for a cultural institution in your community. We will explore both the formal (beautiful) and practical (useful) aspects of typography, while learning about the history of typography and the anatomy of letterforms. A series of related exercises will be undertaken to further comprehend the subject matter; some of these will be traditional approaches to typography, others more contemporary practices. Design doesn't happen in a bubble, and typography doesn't happen without voice and intent. We will consider the impact of our work beyond the classroom and how it may be perceived in distinct cultural contexts. This course is open to intermediate- to advanced-level design students.
NOTE: This course is fully online and asynchronous. Without a set meeting time each week, students can learn and participate on their own schedule. However, there are assignments that will be due by specific dates.


School of Visual Arts | 209 East 23 Street, NY, NY 10010-3994 | Tel: 212.592.2000 | Fax: 212.725.3587