Design lead, senior art director, J. Walter Thompson INSIDE
We've all seen designs that dazzle our eyes, and others that impress with wit. This course will explore methods for creating work with visual and conceptual impact that result in eye-catching beauty and fresh, powerful ideas. Students will create original images in any medium-even their own smart phone photos-and learn how to transform them into professional-quality visual communication. Techniques for creating a harmonious, integrated relationship between image and lettering elements will be emphasized. Traditional type-setting skills, as well as alternative sources for creating expressive letterforms (such as photography and hand-crafting) will be introduced and developed. The methods and principles covered are applicable to creating integrated type and image solutions on multiple platforms: from traditional graphic design, branding and advertising to 360o digital executions-social, motion, video and experience design.
209 East 23 Street, NY, NY 10010-3994 Tel: 212.592.2000 Fax: 212.725.3587