UndergraduateGraduateContinuing EducationSpecial ProgramsAbout SVAStudent LifeAttend SVAAfter SVA

Course Details

  • Course NumberDSC-3202-A
  • Day(s)TH
  • Dates Jun 05 - Aug 14
  • Hours06:00PM - 09:30PM
  • Ceus3.50
  • Cost$470
  • Additional Fees$0
  • Status Canceled
  • Location To Be Announced


The focus of this course is to engage your eye, your brain and your heart as you create successful graphic communications. You will discover how to identify the emotional pull that attracts consumers to a product. You will use multiple techniques, including drawing, collage and digital renderings. You will learn to identify the unique selling point of a product, and how to communicate it with concrete conceptual solutions. You will come away with powerful portfolio pieces that will reflect your unique selling point in the competitive marketplace. NOTE: Please bring a tracing paper pad (9x12") and a 1/8" black Sharpie marker to the first session.


Tony Palladino

Hall of Fame laureate, Art Directors Club; graphic designer; advertising art director; marketing consultant


Studied with Mark Rothko, William Baziotes, Robert Motherwell

Clients include:

Mobil Oil; Backer Spielvogel Bates, Inc.; Wells, Rich, Greene, Inc.; Ally Gargano; Phoenix House; New York Philharmonic; Churchill School; Jean Baptiste High School; The New York Times

Books include:

Once There Was a General, ABC Bedtime Stories

Exhibitions include:

Visual Arts Museum; Museum of Modern Art; Thessaloniki Design Museum, Greece; Elizabeth Weiner Gallery; Castello Leucatia, Catania, Sicily; Monaco Modern Art Museum, France

Collections include:

Prudential Neisloss Collection; Museum of Modern Art; Chesebrough-Ponds, Inc.; Oppenheimer Funds

Awards include:

Hall of Fame Laureate, Art Directors Club; Masters Series Award, School of Visual Arts; Type Directors Club; Magazine & Publishers Show Award; Edgar Allan Poe Award

View Profile

School of Visual Arts | 209 East 23 Street, NY, NY 10010-3994 | Tel: 212.592.2000 | Fax: 212.725.3587