How does design create feeling and tone? When clients ask for a project to look a certain way (modern, fun, historic, confident, professional, etc.) how does a designer understand that and then achieve it? This course addresses graphic design as a tonal and atmospheric whole. We will build upon an understanding of the individual elements of design: typography, composition, color, image usage, etc., and examine how-together-an emotional or intellectual tone is created. This course is structured on weekly assignments that begin with singular tones, and move quickly into multi-tonal and more complex projects. We will discuss visual perception, meaning-making, amplification, the idea of counterpoint and the significance of genre. Assignments will range in topic and form, all with the goal of improving our methodology and execution as visual designers. Students will develop an understanding of how to create a desired feeling in design through specific visual decision-making.