Super-charge your package design skills by learning best practices employed by major consumer packaged-goods companies. In this course students will explore how to use visual storytelling to create a unique visual personality and connect with shoppers on an emotional level. Designing effectively for virtual shopping apps as well as the traditional store shelf will be emphasized. Projects will include re-envisioning well-known brands as well as creating entirely new brand and packaging designs, utilizing the tactics covered in class. Finished projects can be used as portfolio pieces, adding package design examples to each student's existing work. PREREQUISITE: A working knowledge of the Adobe Creative Suite (Illustrator and Photoshop).
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