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Bright post brand cereal boxes with characters with design tools in the corners

Package Design: the Visual Story

6:30PM - 9:30PM
Oct 03 - Nov 07
1.50 CEUs,
6 Sessions

Keith M. Manzella Vice president, group creative director, Eastwest Marketing Group

Super-charge your package design skills by learning best practices employed by major consumer packaged-goods companies. In this course students will explore how to use visual storytelling to create a unique visual personality and connect with shoppers on an emotional level. Designing effectively for virtual shopping apps as well as the traditional store shelf will be emphasized. Projects will include re-envisioning well-known brands as well as creating entirely new brand and packaging designs, utilizing the tactics covered in class. Finished projects can be used as portfolio pieces, adding package design examples to each student's existing work.
PREREQUISITE: A working knowledge of the Adobe Creative Suite (Illustrator and Photoshop).


School of Visual Arts | 209 East 23 Street, NY, NY 10010-3994 | Tel: 212.592.2000 | Fax: 212.725.3587