What is fundamental to graphic design? Concept and composition. These two elements work together to create amazing work. Without concept we are merely "moving stuff on a page." Without understanding the foundation of composition, a poorly executed design can distract from the message. The magic happens when the two are unified. In this course, students will learn by doing, and projects will include branding, packaging, concept and traditional typography and grid assignments. Lectures on historical and contemporary design, in-class critiques and student presentations of their off-site design work will complement studio work.
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