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Experiencing Brands Through Interaction Design

6:30PM - 9:00PM
Sep 19 - Nov 21
2.50 CEUs,
10 Sessions

Anita Zeppetelli Principal, Azura Design, Inc.

As we connect with brands through their various points of contact, opportunities for richer experiences are created. How we interact with a brand through a website, mobile app, pop-up space, wearable art, kiosk or interactive wall display can play an increasingly important role in forming a deeper, more personal relationship with a brand. This new branding paradigm delivers meaningful brand experiences through immersive customer interactions. In this course, students will learn how to develop a brand strategy and create the visual tone for a brand's product or service, in order to create immersive experiences that span online, mobile environments, and beyond. This will be a creative, exploratory-based course, not a coding or technical class.
PREREQUISITE: DSC-2243-A, Brand Identity-Creating an Image, or equivalent and basic typography skills or instructor's permission.


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School of Visual Arts | 209 East 23 Street, NY, NY 10010-3994 | Tel: 212.592.2000 | Fax: 212.725.3587