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billboadr of logo for "museum mile" man blurred in front walking by.

Brand Identity - Creating an Image

Tuesday
6:30PM - 9:30PM
Sep 24 - Dec 17
3.50 CEUs,
12 Sessions

Anita Zeppetelli Principal, Azura Design, Inc.

What is a brand? This course will examine the basic principles of corporate identity and develop a clear understanding of how to design brands. Emphasis will be placed on the steps needed for a consistent brand, such as identifying a company's personality; designing a logo; creating the visual elements that support the new brand; and developing and designing its visual voice for multiple uses, including print and packaging. Students will complete design projects that explore a range of applications through exercises, group critiques, research and presentations. Each completed design project will be an opportunity to include as a portfolio piece to their existing work.

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Student Work

School of Visual Arts | 209 East 23 Street, NY, NY 10010-3994 | Tel: 212.592.2000 | Fax: 212.725.3587