Building an online presence is crucial for establishing credibility. This workshop will examine the ways in which blogging platforms help to build upon and grow an online identity and personal or professional brand. We will view examples of successful professional bloggers, learn how to use popular blogging platforms like WordPress and Tumblr, and create a plan of action for consistent professional blogging and social media production. Creating a content strategy, optimizing your content for search and lead generation, and effectively communicating online via social media and blogging will be discussed. PREREQUISITE: SWC-1012, Macintosh Basics, or equivalent. NOTE: Students have exclusive use of a computer during class hours. Lab time is included in the instructional hours; additional lab time is not available. The Macintosh operating system will be used.
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