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Creating and Developing Entertainment Properties for Visual Media thumbnail

Creating and Developing Entertainment Properties for Visual Media

Meeting Schedule 1:
214 East 21st Street
Meeting Schedule 2:
214 East 21st Street
3.50 CEUs,
13 Sessions

Carl Potts Creative director, visual artist, writer, editor

Through a combination of presentations, discussions, writings and critiques, students will develop an original story idea and transform it into an entertainment intellectual property (IP). Each student's fictional world or universe will be designed to support the student's series/franchise story ideas with cohesive themes, three-dimensional characters, conflicts and internal logic. Developing the IP for use across a variety of media will also be covered. An initial draft of an entertainment IP "bible" will be a class deliverable. It will include a draft of the story designed to launch the IP, history and facts about the world/universe, character profiles and character/environment designs. Creator-owned and work-for-hire rights deals and protections will be covered. The course is geared toward students with a wide range of experience- from those who have generated personal or professional fiction-writing projects to those with significant professional writing experience.
NOTE: Please bring an original entertainment property idea to develop further for use in visual media (film, TV, comics, games, Internet).


School of Visual Arts | 209 East 23 Street, NY, NY 10010-3994 | Tel: 212.592.2000 | Fax: 212.725.3587