SVA is an art and design school in New York City offering advertising classes through its continuing education program. The instructors in our advertising courses are passionate about advertising, and are experts in the strategy, brand enhancement, headlines and visuals that create a winning campaign. Request information at ce@sva.edu to learn more about continuing your advertising education at SVA.

Read more

As much as anything, advertising is the art of persuasion. Powerful images and messages require effective design and writing skills combined with a clear understanding of the product in its market context. Whether you come here to refine your portfolio, acquire new skills or throw some ideas up on a wall, the School of Visual Arts is the place to study. Many of New York's most brilliant ad minds have taught here, and that's a tradition that continues today.

We aim to help you think creatively, as a writer and as a designer. If your career choice is art direction, we recommend taking courses in graphic design and computer art, providing you with the digital technology in use at the top agencies. Courses in painting, drawing, sculpture and color theory will help train your visual perception.

Facing off with a blank piece of paper until you hit on a killer idea is the work that's going to get you the "When can you start?" portfolio. As much as our instructors love the wordplay, nothing turns them on as much as the business of advertising. You will experience the excitement of a strategizing session during which a marketing problem is solved, the brand is enhanced, and the headline and visual that launch a winning concept are created.

Information Session

Advertising Information Session
One night: Wednesday, May 8
6:30 pm - 8:30 pm
OPEN TO THE GENERAL PUBLIC, FREE OF CHARGE
So what's a career in advertising like? We'll answer that question, and the next two: What are the courses like, and how can they help me get a job in the creative department of an ad agency? This lecture will have several members of the advertising faculty (current creatives) on hand, expressing their passion for creating ads and explaining how their courses work. We will discuss the roles of art directors, copywriters and creative directors. There will be time for questions and answers, and a short portfolio review at the end of the program. You'll leave inspired to create great advertising... or at the very least, knowing if this is a career you want to pursue.
NOTE: This information session will be held at 209 East 23rd Street, room 311, 3rd floor. Seating is given on a first-come, first-served basis. Session begins promptly at 6:30 PM.
MODERATOR: LISA RETTIG-FALCONE, executive vice president, executive creative director, Havas Worldwide.

Downloads

VIEWBOOK

Blog Feed

  • Tuesday, May 21, 2013

    New Angles

    New Angles

    The Whitney Museum has launched a new graphic identity conceived by Dutch design studio Experimental Jetset.  It appears to be anchored on a slender, ricocheted form they call the “responsive W.”...

  • Wednesday, May 8, 2013

    Northern Lights

    Northern Lights

    Keith Mayerson just opened his sixth solo show at Derek Eller Gallery.  Titled My American Dream, the show is a narrative series that consolidates Keith’s autobiographical experience with his...

  • Tuesday, May 7, 2013

    Weld Done

    Weld Done

    Check out How Things Are Made, curated by Sam Gordon, at Spot Welders.  Spot Welders is a busy post-production studio in a new space designed by 1100 Architects with custom furniture by Roy...

.