Executive creative director, Havas Worldwide
Art directors, writers and designers get hired when their portfolios show conceptual thinking that works across multiple media channels. The big idea isn't big enough if it cannot be integrated across different platforms, especially digital. This course will expose students to what ad agencies and design firms are looking for today: Creative people who understand how large-scale, thematic thinking can spark communication ideas throughout digital, social, ambient and traditional media. Each week, students will get a brief to tackle from an advertising or design perspective. If the idea is big enough, together we'll develop a digital ecosystem and talk about the best way to display this concept in a portfolio. We'll discuss everything from '10 Ways to Stimulate Visual Thinking' to 'Take an Idea from a Napkin Sketch to an Integrated Campaign' to 'Examples of Great Integrated Concepts and their Strategic Thinking.' Students who have struggled with articulating their concepts or writing/art directing that big idea will find this course extremely helpful.
209 East 23 Street, NY, NY 10010-3994 Tel: 212.592.2000 Fax: 212.725.3587