This is a "how-to" course: how to dig beneath the garbage thinking that only produces the dull and cliché; how to get to that mysterious, fun place in your brain where the really exciting, fresh thinking happens; and how to turn that fresh thinking into dropdead work that rises above the rest. This course will not only teach you the creative process, it will also show you techniques designed to help you uncover your most unique thinking. It will teach you how to evaluate your own work (more valuable than gold) so you can learn how to tell a killer idea from a deadbeat one. If you're willing to bust a little (of your own) butt, you'll learn how to create the kind of killer work that can jumpstart a career. To see student feedback and find out more about this course, please visit Mark's ad blog at: adiocracy.com/category/ksw. Note: Please bring a roll of masking tape to the first session.