UndergraduateGraduateContinuing EducationSpecial ProgramsAboutAdmissionsAlumniStudents

MPS Branding at SVA focuses on the intellectual link between design and business. Students examine the power of design thinking and learn how to combine creative skills with problem-solving and decision-making processes in order to take advantage of new market opportunities and deliver innovative, successful and sustainable project outcomes in the worlds of design, advertising, marketing and business.

The one-year, 36-credit curriculum addresses four distinct but related disciplines: cultural anthropology, behavioral psychology, business strategy and design. Students gain a broad understanding of diverse branding strategies, brand valuation, brand development life cycle and corporate-level discourse. Additional areas of study include brand theory, cultural and behavioral science, and market research methodologies. Through a summer thesis project, students develop and launch a real-world brand, either with an existing organization or as a sole proprietor.

2016 – 2017 student population

30 matriculated students

Department chair

Debbie Millman (host, Design Matters)

Faculty members

Ken Carbone (co-founder and chief creative director, Carbone Smolan Agency); Sem Devillart (founding partner, Popular Operations); Dan Formosa (PhD, design research consultant, and co-founder, Smart Design); Tom Guarriello (PhD, chief idea officer and principal, TrueTalk, Inc.); Tosh Hall (executive creative director, Jones Knowles Ritchie); Kenna Kay (creative director & communications strategist, The Kay Project); Mark Kingsley (creative lead, Malcontent); Scott Lerman (CEO, Lucid Brands); Andrew Miller (strategy director, Interbrand); Carolina Rogoll (Fabric Care Canada commercial leader at Procter & Gamble); Bret Sandford-Chung (partner, CreativePutty, Inc.); Richard Shear (partner/chief creative officer, InvokBrands); Andrea Sullivan (chief marketing officer, Interbrand); Elizabeth Talerman (CEO, Nucleus); Melanie Wiesenthal (partner, Deerfield)

Department website

More information

SVA Admissions: 212.592.2107 | [email protected]

Media requests

SVA Communication: 212.592.2010 | [email protected]


209 East 23 Street, New York, NY 10010-3994 | Tel 212.592.2000 | sva.edu

School of Visual Arts | 209 East 23 Street, NY, NY 10010-3994 | Tel: 212.592.2000 | Fax: 212.725.3587